Yuba Sutter Lodging Association

Our partnership with Yuba Sutter Lodging Association has led to an ongoing, full-scale marketing effort: Visit Yuba Sutter. The goal of this campaign has been to increase tourism and encourage travelers to book accommodations when they visit the region. The partnership has included a complete brand overhaul, fresh logo, website redesign, compelling content and video media, digital marketing, and social media management.

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The Challenge

  • Lack of clear brand awareness in the region 
  • Inconsistent management of public relations 
  • Inability to consistently secure overnight visitors 
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The Solution

  • Identified the assets of the region that would attract visitors
  • Surveyed residents to gain perception insights
  • Redesigned website, logo and overall brand
  • Planned and hosted a rebranding and website launch event 
  • Created and executed social media accounts and strategy
  • Launched and managed website’s blog
  • Filmed professional tourism videos for various platforms
  • Created targeted ad campaigns for the region’s demand drivers
  • Developed ‘Mellow Moments’ video campaign
  • Designed the region’s inaugural Official Visitor’s Guide; published 5,000 copies
  • Collaborated with the History Channel to be featured on their travel show: It’s How You Get There 
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Results

1,943.49% User Increase

Three months after launching the new VisitYubaSutter.com, website users went from 292/month to 5,967/month. 

52% Increased TBID Assessment

Highest TBID assessment reported over previous years (even in the midst of COVID-19). Their 2020 3rd Quarter TBID assessment was $28,189.06. In 2019, it was $26,161.37 and in 2018 it was $18,485.81 

175% Increased "Book Your Stay" Clicks

In one year, website “Book Your Stay” clicks went from 35/month to 531/month. 

91% User Accuracy

The majority of website visitors are from our target market. 

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Continued Work

  • Strategy and creative for social media content across platforms
  • Ongoing content and analytics for Google ad campaigns
  • Creating and publishing 1-2 blogs per month on website
  • Developing content for engaging video campaigns
  • Maintaining website with new and current content 
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What the Client has to Say

For years we have struggled to effectively market our region here in Northern California. This lack of consistent and ongoing marketing contributed to low numbers of visitors to the area. After forming the Yuba Sutter Lodging Association (YSLA), we engaged your team to help create our message, brand, and marketing strategy. I was amazed at how quickly the overall awareness of the organization as well as our region increased after your team partnered with us. I have already recommended your team for other projects in our communities, and will continue to do so. I haven’t been disappointed yet! If not for your team, our organization would likely still be floundering. Thanks for putting us on a great path and always making recommendations that make us remain relevant.
Brynda Stranix | YSLA Treasurer + Board Member
Yuba-Sutter Lodging Association

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