Daystar needed a new website and messaging that reflected their innovative and unique managed IT services. Their site lacked a clear path to conversion and didn't readily address the problems their potential customers were facing.
We ran a messaging workshop with Daystar to clearly define their audience, the problems they solve, and why they’re the right team for the job. After developing tailored brand messaging that spoke to Daystar’s unique offering, we started on the website.
We started with research to gain insight on their competitors and analyzed their current site to understand their performance and set a baseline for improvement.
Then we got to work redesigning their website, starting with the homepage. We brought cohesiveness to their color palette, simplified their navigation and made their CTAs clear and actionable.