A managed IT services company based out of New Hampshire.

Creating clarity through new messaging and design.

Daystar needed a new website and messaging that reflected their innovative and unique managed IT services. Their site lacked a clear path to conversion and didn't readily address the problems their potential customers were facing.

We ran a messaging workshop with Daystar to clearly define their audience, the problems they solve, and why they’re the right team for the job.  After developing tailored brand messaging that spoke to Daystar’s unique offering, we started on the website. 

We started with research to gain insight on their competitors and analyzed their current site to understand their performance  and set a baseline for improvement. 

Then we got to work redesigning their website, starting with the homepage. We brought cohesiveness to their color palette, simplified their navigation and made their CTAs clear and actionable.

Daystar Homepage Mockup

What The Client Has To Say

Lone Fir Creative coupled the Storybrand method with growth driven design and Hubspot's platform to completely overhaul our website and update our branding. Our new site has earned great feedback from prospects, clients, and other marketing professionals. We consider Lone Fir a long-term, strategic partner. They provide expert guidance in everything related to Hubspot, inbound marketing, and strategic content creation. We have learned a lot from the them and our marketing efforts are more informed and effective with their guidance. An added bonus — they are great people and really fun to work with!
Anne Brown

Become Irreplaceable

Your business is either a replaceable commodity or an irreplaceable brand. The one you become is determined by your marketing — and we can help with that.