We knew we needed expert advice on marketing. We also knew we didn't know enough to know what to ask for help with. The most important thing for us was finding someone who took the time to understand our business and how it should be marketed —graphically, copy, and most importantly, the story. Without making us feel like we didn't understand our own business, this team walked us through the correct way to build a narrative and brand. The experience was far more personal than I would have guessed. As corny as it sounds, they seeks to understand the soul of a company before trying to promote them.