Website Services

Your website is the engine that powers your inbound marketing machine — it should run smoothly, enable your strategy and elevate your brand.

What to Expect

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No Surprises

Many companies think website projects mean headaches and surprise problems. It shouldn’t be that way. With a structured, organized process and proactive transparency, your project stays on track and headache free.

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Easy to Manage

You need a website that your team can manage on their own. We build sites that give anyone on your team the power to make simple updates and adjustments as needed — no coding required.

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Plan for Post-Launch

The work doesn’t stop once your site is launched. We provide a plan to make sure your site continues to improve the key performance metrics we identified during your project.

Our Process

Our process is designed to deliver an exciting website that feeds your sales funnel and allows you the flexibility to execute a variety of campaigns so you grow your business at your speed.

1. Website Blueprint

We kick off every website project by pulling in all of our experts — from copy to design to strategy — to take a deep dive into your site and digital presence. All that data informs a "blueprint” for your new site that establishes a messaging strategy, design and structure that are purpose-built to drive your business goals.
Graphic showing elements of a website blueprint including analytics review brand moodboard and messaging strategy
Graphic showing our website process starting with site mapping and leading to wireframing and copywriting

2. Copy, Userflows and Wireframes

We plan the flow of each webpage so information is easy to find, demonstrating value and building trust during the user's journey. Next we use your messaging strategy from the blueprint to write copy that addresses key pain points and overcomes objections.

3. Design and Development

With the design guidelines established in the blueprint, we’ll craft a site that not only embodies your brand, but also drives performance for your business objectives. Once the design is approved, we’ll begin assembling the technical building blocks that bring your site to life. Most times, we build websites in phases from copy to design to development, collaborating with you and other key decision makers at every step.
Graphic showing an example of a homepage design and a developed responsive mobile website
Graphic showing our HubSpot services including conversion workflows automation content strategy copywriting and reporting

4. Build Your Inbound Machine

Your website is central to your marketing strategy, but it’s not the only component. Keep your momentum by investing in inbound marketing efforts with a team that deeply understands your brand. This removes ‘ramp up time’ so you can build a sustainable marketing machine that drives growth.

We work in 90-day cycles to strategize and execute marketing tactics based on your business goals.

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Built on HubSpot

Most brands want to spend their time and energy deploying initiatives that move the needle, not managing backend updates or maintaining a ton of plugins. 

HubSpot’s platform simplifies running your website and makes it easy to expand marketing initiatives — leaving you with more time to grow your brand.

See How Your Site Measures Up

Want to see how your website measures up? We’ll send a review of how your website compares to competitors and a bunch of recommendations on how to optimize it for lead generation.

A Client’s Point of View

I'm so grateful to the Lone Fir Creative team! Now that we're live with the new site, it's performing better, people are complimenting us and more importantly, it's driving real business value. The Lone Fir Team is talented, they're actually fun and they'll get you to a great place where you'll be proud of what you're doing online.
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Todd Earwood
Founder + CEO
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Our Work

Cerecore

After a four-month partnership, CereCore had a fully migrated HubSpot website that aligned with their goals of using that tool for more than just forms and landing pages. Their new website clearly communicated their mission and the solution they offer. Additionally, they now have a gated library for MEDITECH users equipped with custom pages.

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Enterbridge

With a new website and a growing library of blog content that can be used to educate website users and in the sales process, Enterbridge is ready to scale their marketing machine. Their lead generators have already started capturing new leads and they’re enjoying improved sales and marketing workflows through automations in HubSpot.

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Appalachian Log Structures

The new website showcased Appalachian Log Structures' beautiful log homes and created a more logical flow for users. Their new copy clearly communicated their experience in building log homes that are tailored to their customer's exact needs. After several months with their new site, they reconnected with us for a content audit, strategy and ongoing website support.

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Want to chat about your website project?

Grab some time that’s convenient for you to talk through the vision and goals for your website.