Cerecore

When Cerecore came to us, they needed help creating new, consistent messaging and guidance on what was needed for their new website. We started our work at the foundation of their brand, taking Cerecore through a messaging workshop and website blueprint. From there we helped them craft clear messaging and identify where their website could be improved both for users and their sales process.

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The Challenge

  • Complex project comprised of a number of components, including copy, design and development of 14 web pages and a gated resource library
  • Find ways to more deeply integrate their HubSpot tools with their website
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The Solution

  • Created copy, design and development for a new website
  • Completed a blog content strategy, complete with SEO-focused outlines
  • Migrated their previous website from WordPress to HubSpot
  • Identified a new site structure to provide  easy user navigation through many levels of services
  • Created a gated library of resources complete with: 
    • Membership registration
    • Membership login/logout
    • New password creation
    • Password reset capability
    • Access denied page
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Results

After a four-month partnership, CereCore had a fully migrated HubSpot website that aligned with their goals of using that tool for more than just forms and landing pages. Their new website clearly communicated their mission and the solution they offer. Additionally, they now have a gated library for MEDITECH users equipped with custom pages.

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