Lone Fir Marketing Blog: Clarity. Focus. Success.

Brand Strategy and You: The Basics and Why It All Matters

Posted by Tyler Pigott on Jul 20, 2017 8:54:00 AM

Your brand strategy needs to be your tomato stake. If you’ve ever had a garden, perhaps this metaphor already makes a little sense. If not-- stick with me. (no pun intended)

When planting tomatoes, as they begin to grow, a grounded stake is needed to help the plant grow healthy, tall, and fruitful. The stake will give the plant the stability and direction that it needs to ensure that it won’t grow wild all over the ground.

What your business needs is a creative “tomato stake”, that ensures direction, portrays excellence, and is something your employees want to stand behind. If you want your business to grow with purpose, you need an effective brand strategy. Don’t let your business stay on the ground.

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Topics: branding

7 Digital Marketing Trends You Should Be Following

Posted by Tyler Pigott on Jul 13, 2017 8:13:00 AM

Trends and the authentic evolution of marketing go hand in hand. When you hear the word “trends”, don’t think of a craze that is here now and will pass. These digital marketing trends are a general direction in which marketing is developing or changing-- and you need to know about them. And even more so, you need to know how to apply them to your marketing strategy.

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Topics: Inbound Marketing

Want an Inbound Marketing Campaign That Will Work For You?

Posted by Tyler Pigott on Jul 6, 2017 8:07:00 AM

In your mind’s eye, imagine a boat.

Now, picture that this boat has a leak. Visualize the water steadily rising. You are in the boat focusing on one thing: getting the water out! How can you stop the leak if you don’t take a break from simply scooping out water? At some point, you will need to address the issue of the leak, rather than expending all your time and energy piling bucket upon bucket of water out of the boat.

Stick with me and imagine the boat is your business and the leak is the obstacle that is keeping you from making progress and growing. You have played the role of the faithful crew member who has let removing the water become the sole focus of your time and energy, but in reality, you are the captain. Don’t forget that someone has to steer the boat!

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Topics: Inbound Marketing

Working Smart: Use Online Content Writing to Boost SEO

Posted by Tyler Pigott on Jun 29, 2017 9:48:00 AM

“Nobody likes to be sold, but everybody loves to buy.”

SO WHAT CAN WE DO?

Content is what you have as a seller to create a warm conversational-like introduction with your potential customers.

Content is how you meet your customers right where they’re at. You engage them with answers to their current struggles while catering to their fears and desires.

Content is how you can get people interested in what you have to say. It all starts with what you have to say-- not what you have to sell.

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Topics: SEO, content creation, writing

Weighing the Benefits of SEO Digital Marketing? Here’s What You Need to Know.

Posted by Tyler Pigott on Jun 22, 2017 8:16:00 AM
Deciding what matters and what doesn’t is one of the most important tasks you have in your business. Fast paced web trends and social media marketing and trying to decide what to invest in can leave you head spinning...


But here’s what we know:
93% of internet experiences begin by using a search engine.

Not directly Facebook, Youtube, Twitter, or Instagram… but with a search engine.

This means that the vast majority of your target audience, regardless of age, gender, or demographic, are beginning their time online with some kind of a search.

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Topics: SEO

Understanding Hubspot: 3 Questions You Already Know To Ask— So Here Are the Answers

Posted by Tyler Pigott on Jun 15, 2017 8:34:00 AM

You are smart, informed, and have the wealth of knowledge available at your fingertips. So when it’s time to buy, you get to browsing.

What does this have to do with understanding Hubspot? Just like you, your potential customers and current clients are what Hubspot refers to as the “empowered buyer.”  Answers to questions like,

  • “What is included in what you’re offering?”
  • “What does it cost?”
  •  “How does it compare to your competitors?” 

are all available online. The buyer/seller relationship has been completely flipped upside-down.

In a world full of empowered buyers and with almost every product and service imaginable, it can be difficult to be discovered and even beyond that— stand out.

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Topics: Inbound Marketing, HubSpot

Why A Good Inbound Marketing Plan Is Important

Posted by Tyler Pigott on Jun 8, 2017 8:42:00 AM

We may be seeing up to 5,000 advertisements every single day, but we've never been more in control of filtering them out. If you're a business owner and/or marketer, that means refining your inbound marketing plan to remain in front of the right prospects at the right times. You do not want to be filtered out!

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Topics: Grow My Business, Generating More Leads

Inbound Marketing: 7 Strategies to Increase Inbound Leads

Posted by Tyler Pigott on Jun 1, 2017 8:45:00 AM

Struggling to attract clients for your business? Do you want to create a massive influx of qualified buyers to your website using inbound leads?

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Topics: Grow My Business, Generating More Leads

How to Build Your Email Distribution List

Posted by Tyler Pigott on May 25, 2017 10:43:00 AM

Online marketing can take on many different forms. Each one has its own strengths and weaknesses, but almost all of them are crucial for building a strong digital presenceIf people don’t know about a website, they aren’t likely to discover it by accident. As a business owner, you need to do everything you can to get your website out there.

One method that is often overlooked is the email distribution list. Email may seem old school if you are focused on the latest social media crazes, but the truth is that email is effective. Email is a cheap and effective form to communicate to potential and existing site visitors. More importantly, it can help create a lasting relationship between your website and these visitors.

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Topics: Grow My Business, Generating More Leads

Generate More Organic Traffic with Your SEO Efforts

Posted by Tyler Pigott on May 18, 2017 11:30:00 AM

Becoming the number one slot in search engines in no easy task. You are constantly competing with millions of competitors for the few front page slots of Google or Bing. 

While strategies like pay-par-click advertising are one way to boost traffic to your site, these efforts typically account for less than 4% of all clicks on Google. This, as you may be able to guess, is not a very much.  

Improving organic traffic is by in large the best strategy to seeing more conversions on your website. Visits from search engines are significantly more consistent than PPC and when the vast majority of search engine users never scroll past the front page, having your content rank among the best of them is imperative to gaining and maintaining a steady stream of organic traffic and sales.

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Topics: SEO