Lone Fir Marketing Blog: Clarity. Focus. Success.

4 Ways You Can Actually Start Growing Your Inbound Leads and Sales

Posted by Tyler Pigott on Nov 15, 2017 9:30:38 AM

Who would you rather get on the phone with to sell your product:

Someone who you’re catching during dinner, hoping that they’ll give you just a few moments for your pitch?

Or, someone who reaches out to you, because they have a unique concern that is in need of your product or service.

This is not a trick question.

Obviously, the latter. If you want to learn how to not only work harder but also work smarter, adopting an inbound sales process is a no-brainer.

But easier said than done, right?

So let’s make the getting done part easier. Let’s get on the same page with the most important thing you need for your business to be a success: LEADS.

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3 Reasons Your Digital Marketing Process Isn’t Producing Like You Thought it Would

Posted by Tyler Pigott on Nov 8, 2017 9:10:10 AM

The time you spending learning and executing your digital marketing process is just as important as the resources you spend on your marketing budget. But what if you spend heaps of time and effort into your marketing strategy, and it flops? Nothing is more disheartening to a business than a failed campaign.

Whatever you do, don't get stuck if it doesn't turn out like you had hoped!

Take heart, because it’s more common to "flop" than you might think. Most all businesses struggle with their digital marketing process at some point. And while it's important to learn what to do right, sometimes we learn best from failure.

If you feel as though your marketing time and resources are being spent in vain, take a moment to consider these three common reasons why you’re not yielding the results you’re after. And even better, we’ll tell you what you can do to turn things around.

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Topics: Digital Marketing

Infographic: Helping You Determine Your Digital Marketing Budget + 3 Strategies to Incorporate Today

Posted by Tyler Pigott on Oct 25, 2017 10:05:00 AM

Determining your digital marketing budget is no small task, regardless of the size of your budget. We created this infographic to give you quick insight into 6 proven and effective marketing strategies, and how much you can expect to spend on them.

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Topics: Digital Marketing

5 Simple SEO Solutions That Work

Posted by Tyler Pigott on Oct 19, 2017 11:27:00 AM

Think of search engine optimization or "SEO" as the vitamins and nutrients your business needs to grow healthy and strong. 

It always seems there's so much information floating around about how to use SEO to increase your web traffic. It can be a tricky little phrase that can leave you confused as to which tactics actually work. But let’s say we add a word to the phrase to give it a “spoonful of sugar”?

How about solutions?

We’re here to provide 5 SEO solutions to help the medicine go down, in a most delightful way.

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Topics: SEO

5 Signs SEO Outsourcing is Right for Your Business

Posted by Tyler Pigott on Oct 11, 2017 10:14:51 AM

Ultimately, it is your responsibility to take control of your SEO efforts. 

Keep in mind that while it may be your responsibility to take charge of SEO for your business, that doesn’t mean that it is your responsibility to do it all yourself.

Yes, SEO is a tricky beast that requires an enormous amount of attention and many have made huge mistakes when deciding what to do about SEO.

But no, your story will be different than those lost in SEO woe. You’re learning when to grind and when to delegate. Your SEO journey is forged by facts, learning from others mistakes, and 5 telling signs to guide you as you consider SEO outsourcing.

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Topics: SEO

Generate Top Notch Business Leads Like This

Posted by Tyler Pigott on Oct 5, 2017 9:50:00 AM

Enter down this brief path of imagination with me; let's say you have business that has created a protein shake formula. You’re new and eager to get your name out there. You have a small team so your time, energy, and resources are not only valuable but also limited. 

Which seems like a better use of your time: going from door to door 5 days week and giving out free coupons to anyone who will answer OR reach out to local gyms to ask if you can set up a booth, give free samples, and answer questions. 

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Topics: Generating More Leads

What we learned from the Pros at INBOUND17

Posted by Derek Kinzer on Oct 3, 2017 8:16:00 AM

We had some expectations for our first trip to INBOUND 2017 plenty of people, other inbound agencies like us, entertaining keynotes and a sizeable plate of content to consume. Yes, this is all very much true, but little did we know that we jumped into one of the most generous ecosystems of marketing expertise on the planet. Let me explain...

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Topics: Inbound Marketing, Social Media, INBOUND 2017

Should You Hire a Lead Generation Agency?

Posted by Tyler Pigott on Sep 28, 2017 9:21:04 AM

Deciding what to keep in-house and what to outsource (if anything) is a task that often gets backburner-ed by even the best of new businesses. Every decision you make seems to need extra time and consideration to make it happen, especially when it involves your revenue.

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Topics: Generating More Leads

Social Media Marketing for Dummies

Posted by Tyler Pigott on Sep 20, 2017 9:15:00 AM

You’ve seen thousands of pieces of content telling you what social media marketing can do for your business and why social media marketing is so important. But here’s what you really need: how does this all fit in to your business

We trust that you’re excited, engaged, and ready to start reaping the benefits of social media marketing! So we’re here to give you the basics. A crash course. We’re here to make it so simple, you could call this article Social Media Marketing for Dummies

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Topics: Social Media

Uncomplicating How PPC Works with Google Adwords

Posted by Tyler Pigott on Sep 13, 2017 10:33:00 AM

Generations to come will learn in a history lesson that at one point, like-minded people could only gather at conferences, events, and in person meetings. Clubs and groups would come together after the hard work and seeking of the leaders, to find similar people or people interested in similar things, and make a way for them to commune.

Fast forward to the now. The masses are within reach from your keyboard. The internet serves as a platform to easily connect with others based on common questions, interests, and experiences.

So what does that mean for you, really?

Using pay per click (PPC) strategies will allow you to meet your customers where they are at, online.

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Topics: Digital Advertising, PPC


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