Your brand strategy needs to be your tomato stake. If you’ve ever had a garden, perhaps this metaphor already makes a little sense. If not-- stick with me. (no pun intended)
When planting tomatoes, as they begin to grow, a grounded stake is needed to help the plant grow healthy, tall, and fruitful. The stake will give the plant the stability and direction that it needs to ensure that it won’t grow wild all over the ground.
What your business needs is a creative “tomato stake”, that ensures direction, portrays excellence, and is something your employees want to stand behind. If you want your business to grow with purpose, you need an effective brand strategy. Don’t let your business stay on the ground.