Lone Fir Marketing Blog: Clarity. Focus. Success.

5 Tips for High Quality Content Creation

Posted by Tyler Pigott on Jan 11, 2018 8:15:00 AM

The business owners and entrepreneurs of the world are the kinds of people that helped coin the phrase “wearing multiple hats.”

They dream big to establish vision for their companies. They plan and execute day to day tasks. They hustle to make sales. They listen to keep up to speed with marketing trends.

And about 500 other things, too.

Being a person who wears many hats can be an exciting yet daunting journey. And the daunting part is what starts to kill creativity. A key component for high-quality content creation.

Believe it or not, the fact is that quality content creation is going to aid you in just about every angle of your business strategy.

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Topics: Inbound Marketing, content creation

How Marketing Chatbots Will Change the Future of Marketing As We Know It

Posted by Derek Kinzer on Jan 9, 2018 8:52:00 AM

Have you ever been stuck in the “follow up” phone tag black hole?

Or the sporadic, one-off FAQ emails from prospects that are impossible to pin down?

It’s the inconvenient sales time we live in these days, but thankfully, technology continues to progress and create convenient communication that will benefit your business.

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Topics: Digital Marketing, chatbots

Inbound Marketing vs Outbound Marketing: What Will Work Best for Your Business

Posted by Tyler Pigott on Jan 2, 2018 10:44:00 AM

There are a few faces that you may have already given to inbound and outbound marketing efforts.

First, we have the business savvy CEO. Eloquent, mature, and informed.

Outbound marketing is perceived by many as classic and timeless advertising. Tested and true. The marketing standard.

But then we’ve got the new kid on the block. Maybe the bad boy we love to hate, the cute cheerleader, the musician, or the creative.

Inbound marketing has taken marketers and business owners for a ride and has many connotations already tied to it. Both positive and negative.

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Topics: Inbound Marketing

Set Yourself Apart With Excellent Customer Service Like This

Posted by Tyler Pigott on Dec 20, 2017 8:42:00 AM

In a recent survey compiled by Zendesk, over 1,000 individuals were asked about their experiences with the customer service of a mid-sized company. Before I give away the statistics, think about when you had a bad customer experience...

Did you share it with someone? Maybe even vent about it on social media?

How about a good customer experience? Did you continue your business there? Share it with a friend or family member?

It should come as no surprise that just like you, consumers are highly likely to share their experiences, especially negative ones.

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Topics: customer service

Effective, Customer Approved, Sales Prospecting.

Posted by Tyler Pigott on Dec 13, 2017 9:55:00 AM

Sales prospecting can be a tricky subject.

It seems that “sales” has become somewhat of a loaded word.

Upon hearing it, some will get nervous and anxious from their own experiences selling.

Some will get anxious and angry from their own experiences buying.

But the reality is, sales prospecting doesn’t need to be a hush-hush-secret internal affair to simply make sales. Sales prospecting is about growing your business and doing it the right way.

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Topics: sales, prospecting, Lead Generation

5 Digital Marketing Tactics That Can Change Your Business

Posted by Tyler Pigott on Dec 6, 2017 9:19:00 AM

No brick and mortar shop in the world has the potential to generate as much sidewalk traffic as your website. There are literally billions of potentials customers online every single day.

In the same way that bright glass windows with items on display invite you to come inside a store to shop, amping up your digital marketing tactics can create a similar experience for your customers.

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Increase Conversions With These 4 Web Design Principles

Posted by Tyler Pigott on Nov 29, 2017 8:24:00 AM

What you need is for people to find your website, stay on your website, and convert on your website.

Great. So how do we make that happen when there are 1.8 billion other websites the make up the world wide web, who are all trying to do that exact same thing?

Using tools like SEO and PPC are crucial for guiding people to your website, but how do you get people to stay there once they’ve made it?

If a user can’t find and feel for exactly what they’re looking for, within 15 seconds of being on your site, they will hit the back button and continue to a more user-friendly site. This can happen even if you have lower prices, a superior product, or a better fit for that specific customer. If they hit the back button, they’re gone.

So how do we help users give us the time of day?

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Topics: Website Tips

What Advantages Can You Expect From a Content Marketing Specialist?

Posted by Tyler Pigott on Nov 22, 2017 10:45:00 AM


Business owners and entrepreneurs are some of the most hardworking, independent, get-it-done people that you will ever meet. As dedicated task-tacklers and go-getters, doing it all yourself often seems like the best solution.

However, whether you're still figuring out your business's marketing budget or you're trying to determine how to optimize your dollars, don't overlook the power of a content marketing specialist.

These professionals help you grow leads and sales, improve your brand image, and streamline your overall marketing strategy. Don’t underestimate the progress and savings they can bring to the table.

Intrigued? Let’s take a look at a few of the top benefits you can expect from hiring a content marketing specialist.

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4 Ways You Can Actually Start Growing Your Inbound Leads and Sales

Posted by Tyler Pigott on Nov 15, 2017 9:30:38 AM

Who would you rather get on the phone with to sell your product:

Someone who you’re catching during dinner, hoping that they’ll give you just a few moments for your pitch?

Or, someone who reaches out to you, because they have a unique concern that is in need of your product or service.

This is not a trick question.

Obviously, the latter. If you want to learn how to not only work harder but also work smarter, adopting an inbound sales process is a no-brainer.

But easier said than done, right?

So let’s make the getting done part easier. Let’s get on the same page with the most important thing you need for your business to be a success: LEADS.

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3 Reasons Your Digital Marketing Process Isn’t Producing Like You Thought it Would

Posted by Tyler Pigott on Nov 8, 2017 9:10:10 AM

The time you spending learning and executing your digital marketing process is just as important as the resources you spend on your marketing budget. But what if you spend heaps of time and effort into your marketing strategy, and it flops? Nothing is more disheartening to a business than a failed campaign.

Whatever you do, don't get stuck if it doesn't turn out like you had hoped!

Take heart, because it’s more common to "flop" than you might think. Most all businesses struggle with their digital marketing process at some point. And while it's important to learn what to do right, sometimes we learn best from failure.

If you feel as though your marketing time and resources are being spent in vain, take a moment to consider these three common reasons why you’re not yielding the results you’re after. And even better, we’ll tell you what you can do to turn things around.

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Topics: Digital Marketing


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