Lone Fir Marketing Blog: Clarity. Focus. Success.

Social Media Marketing for Dummies

Posted by Tyler Pigott on Sep 20, 2017 9:15:00 AM

You’ve seen thousands of pieces of content telling you what social media marketing can do for your business and why social media marketing is so important. But here’s what you really need: how does this all fit in to your business

We trust that you’re excited, engaged, and ready to start reaping the benefits of social media marketing! So we’re here to give you the basics. A crash course. We’re here to make it so simple, you could call this article Social Media Marketing for Dummies

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Topics: Social Media

Uncomplicating How PPC Works with Google Adwords

Posted by Tyler Pigott on Sep 13, 2017 10:33:00 AM

Generations to come will learn in a history lesson that at one point, like-minded people could only gather at conferences, events, and in person meetings. Clubs and groups would come together after the hard work and seeking of the leaders, to find similar people or people interested in similar things, and make a way for them to commune.

Fast forward to the now. The masses are within reach from your keyboard. The internet serves as a platform to easily connect with others based on common questions, interests, and experiences.

So what does that mean for you, really?

Using pay per click (PPC) strategies will allow you to meet your customers where they are at, online.

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Topics: Digital Advertising, PPC

How Inbound Marketing Works and What You Need to do to Reap the Benefits

Posted by Tyler Pigott on Sep 7, 2017 9:15:00 AM

“Tell a story. Make it true. Make it compelling. And make it relevant.”

― Rand Fishkin, Founder of Moz

In its simplest form, this is the heart and soul of inbound marketing. If you can get on board with these wise words which thousands of inbound marketers and business abide by, you will find success.

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3 Reliable Ways to Get Targeted Lead Generation

Posted by Tyler Pigott on Aug 31, 2017 9:55:00 PM

Ask any business owner who their ideal customer is and they might say something like, “women, age 25-35...” While this may be true, one of the best things you can do for your business is to start brainstorming and get more granular with who your ideal customer is and what they are interested in.

Think of going from simply gender + age,

to gender + age + family status + interests + where they shop, etc...

*Hubspot uses the term “buyer personas” as a way to classify who your ideal customers are and what information is important to know about them, and they have tons of free resources to help you help you do it!

Lone-Fir-Creative-30-greatest-lead-gen-tips-and-tricks

Attracting the right kind of people, with targeted lead generation, can give you the desired edge to boost your business and always stay one step ahead of the competition. And there are more than one ways to get the targeted leads you crave.

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Topics: Generating More Leads

SEO Checklist: 8 Imperative SEO Rules to Follow

Posted by Tyler Pigott on Aug 25, 2017 9:21:00 AM

Checklists just might be the greatest things since sliced bread. They’re calculated, informative, and straight to the point. With something that may seem to get complicated, like SEO, a checklist is critical to making sure you’ve got the basics covered, and your time and energy are being well spent. 

There are hundreds of SEO tips, tricks, and techniques that promise to give you that SEO edge; it can be hard to sift through what is significant and what is secondary.

With experience and research, we’re here to share our SEO checklist with the 8 most important SEO rules to follow. And it really may be the greatest thing since sliced bread.

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Topics: SEO

How Long You’ll Need to Wait to See Inbound Marketing Results, Really.

Posted by Tyler Pigott on Aug 22, 2017 4:45:00 PM

Investing your time, energy, and resources is no small ask for your business. So naturally, with anything you invest in, you want to know, “How long will it take to see results?”

Maybe you’re already hearing some of the cliche answers you’ve gotten to this question before...

There are too many variables, we can’t possibly know.

Every business is different, but our goal is to get results as fast as possible.

It’s a proven investment, the timeline shouldn’t be a concern.

As someone who has made investments before, I have heard each of these answers, and I know I’m never satisfied after hearing them.

So let’s cut to the no-fluff-to-the-point-cut-and-dry-truth: How long will it take you to see inbound marketing results, really?

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Topics: Digital Advertising

The Do’s and Don’ts for Attracting New Customers for Your Business

Posted by Tyler Pigott on Aug 16, 2017 5:18:00 PM

We’ve said it before and we’ll say it again: The buyer-seller relationship has completely flipped upside down.

Your future customers expect to be able to find answers to their questions from content, friends, and reviews-- all online. More often than not, they don’t need a sales person that they don’t know convincing them why they need your product. They need value. And they’ll buy from the business that gives it to them.

In order to attract new customers for your business, you’ll need to focus on valuable content and most importantly, lead generation.

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Topics: Grow My Business, Generating More Leads

5 Hacks to Bring More Traffic to Your Website

Posted by Tyler Pigott on Aug 10, 2017 9:31:00 AM

Do you remember the days of Mapquest? Printing out paper with step by step directions taking you from point A to point B.

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Uncovering the Connection Between a Strong Social Media Campaign and Success

Posted by Tyler Pigott on Aug 3, 2017 8:48:00 AM

Take a look at your business, and what do you see that’s helping you survive and flourish?

Sales, Establishing Yourself, & Being Found.

Take a closer look. What needs to take place in order for those things to happen?

Lead Generation, Brand Awareness, & SEO Development.

Take an even closer look and what do we often see as the culprit of these successes?

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Topics: Social Media

Keep Your Website Fully Charged With These 5 Web Development and Design Trends

Posted by Tyler Pigott on Jul 28, 2017 8:30:00 AM

 

It is said that you can’t judge a book by it’s cover. But what about your website?

When asked about the elements that make a website trustworthy vs untrustworthy, 94% of people mentioned some sort of a design element, and only 6% had anything to say about the content.

So maybe you can’t judge a book by its cover, but you can absolutely judge a website by its design. And the vast majority of people do!

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Topics: Website Tips, Digital Marketing