Appalachian Log Structures

Appalachian Log Structures needed to update their website to better communicate the value of their log homes. Primarily, they wanted to generate and convert more leads from their website. Our work began with a messaging workshop and website blueprint to establish a firm foundation for the additional brand assets. From there, we redesigned their  website and wrote new web copy to refresh their site.

Appalachian Log Structures Homepage Design

The Challenge

  • Log homes are a visual niche, so we needed to find ways to incorporate lots of images into the page designs to showcase different types of homes.
  • The website needed to communicate the possibility of building custom log homes and clearly explain the company’s key differentiators.

The Solution

  • We completed a messaging workshop and created a BrandScript to help them clearly communicate what makes their business unique.
  • Created a website blueprint to outline how web pages would fit into the overall site structure.
  • Redesigned pages to incorporate images and prioritize user flow throughout the website.
  • Wrote website copy that aligned with their BrandScript and messaging strategy.
Appalachian Log Structures Residential Log Home Image Gallery
Appalachian Log Structures Floor Plan Filtered Gallery Design


At the end of our engagement, Appalachian Log Structures had a website that showcased their beautiful log homes and created a more logical flow for users. Its copy clearly communicated their key differentiators and ability to build custom log homes that meet their customers exact needs. After several months with their new site, they reconnected with us for a content audit, content strategy and ongoing website support.

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