Appalachian Log Structures needed to update their website to better communicate the value of their log homes. Primarily, they wanted to generate and convert more leads from their website. Our work began with a messaging workshop and website blueprint to establish a firm foundation for the additional brand assets. From there, we redesigned their website and wrote new web copy to refresh their site.
At the end of our engagement, Appalachian Log Structures had a website that showcased their beautiful log homes and created a more logical flow for users. Its copy clearly communicated their key differentiators and ability to build custom log homes that meet their customers exact needs. After several months with their new site, they reconnected with us for a content audit, content strategy and ongoing website support.