We worked directly with one of Building Champions’ VPs to create engaging assets that spoke to their audience and reflected their company values. We used both lead generation and organic content to help educate potential clients and provide consistent touch points for leads.
We used HubSpot to create automated processes that effectively engaged leads without adding extra tasks to the in-house marketer's plate.
In our initial engagement:
- We created and implemented five sales funnels across their website using HubSpot.
- We created reporting in HubSpot to track the success of marketing campaigns.
- We developed contact segmentation for buyer personas.
- We developed a content strategy to address their core service areas and audiences.
- We wrote blogs based on keyword research to bolster their organic traffic.