MedicareSchool.com was on a mission to change the way Medicare education was done. But, they hadn't yet established a brand identity. So they wanted the works — brand messaging, logos, website design and development — all of it.
We tailored their messaging to capture their easy-going and direct tone while clearly communicating their difference maker — a philosophy that prioritizes education and guidance.
Then we designed and developed a site on the HubSpot CMS that was easy to navigate and could continue to expand as they added more depth to their offerings. We also wrote and designed print mailers to promote their online workshop. We used dynamic copy and eccentric copy to help them stand out in the midst of all the other mail.