The charm of Lassen Park is that it’s not as frequented as neighboring options, which allows guests to feel like they have the park to themselves and can truly take in the peace and beauty of the nature that surrounds them. They wanted their website to communicate that feeling.

We designed a website that reflected the beauty and solitude found at the park and created a more streamlined user experience that made it simple for people to navigate. New messaging reflected the feeling that Lassen could be “your own national park.”