We used foundational elements from the LCUFY parent brand to guide our decisions for Spring Up. We completed:
- Brand identity + positioning
- The audience journey
- Website page design
- Website copy
Solidifying the brand identity and positioning helped to create a unified experience across Spring Up communities. New web design and copy better communicated their message and the value of their program to community members, and the audience journey helped them strategically place opportunities for engagement on their website.
Each Spring Up community now has its own website with custom copy that speaks to the central program messaging. Plus, they include accessible forms where users can input their information to learn more about Spring Up in their community.