For many, HubSpot is a sales and inbound marketing platform that’s been ringing in their ears for years. So enough is enough— it’s time you know all the fuss about inbound marketing.
Admittedly, I’m biased. Having used the HubSpot marketing platform for several years — broken and rebuilt workflows, mapped out SEO strategies, designed landing pages and emails — it’s an incredible piece of software that will elevate your customer experience beyond the norm.
Yes, I’ve used other platforms like MailChimp (blah), ConvertKit (yuck), Klaviyo (give me a break) and several others that yielded similar disappointment. While these platforms are working to “level up” to HubSpot, they don’t quite compare. In fact, they miss...by a lot.
Whether you’re building an eCommerce business, or have a multi-million dollar company, HubSpot is the marketing software you didn’t know you needed.
Jump around or read straight through — choose your own adventure!
- Why Go HubSpot: eCommerce
- HubSpot for WooCommerce
- HubSpot for Shopify
- Is HubSpot Worth the Investment?
- Why Go HubSpot: Leveraging Inbound Marketing With HubSpot Tools
- Getting Started With HubSpot
Why Go HubSpot: eCommerce
HubSpot for WooCommerce
Let’s start with the basics.
HubSpot’s had an integration for the WooCommerce plugin for quite some time. They've been able to finesse the integration over the years, but let’s tap into a few of the benefits of integrating WooCommerce with HubSpot.
Sync Your Customers and Orders
Say to yourself, “All your customer relationship data in one place.'' I know, I know, this sentence has evoked a sense of calm that has washed over your mind and body. Maybe that’s a bit dramatic, but seriously, why should you have to go from platform to platform just to be able to utilize, measure and report on customer data?
With HubSpot, all your customer purchase data lives in HubSpot. Orders are now deals, and customers have synced to become new contacts along with their historical data. This means you can utilize your customer data for email marketing campaigns, promotional offers, discover customer trends and much more.
Marketing Automation Workflows Based on Triggered Customer Actions
In a perfect world, when a customer purchases your product, a series of actions are triggered. These triggers combine the efforts of your email marketing, content creation, sales team and other critical marketing efforts, all working towards perfecting your customer’s journey.
I have one word for you: HubSpot. Yes, you can have your cake and eat it too.
Take, for instance, when a customer views one product but purchases another. The key piece here is that they still showed interest in the other product. Within HubSpot, you have the complete capability to set up a series of automated steps that will send your customer a personalized message saying:
“Thanks for your purchase! But we noticed you were eyeing [Snazzy Product]. At [Snazzy Company Name], we want you to have it all, so here’s 10% off on your next purchase.”
That may be a bit overboard with the “cheese-factor,” but with the ability to create dynamic coupon codes, smart content, automated workflows and more, you can have it all too, just like your customer.
A Personalized Customer Experience, One They’ll Love
Stay at the forefront of your customer’s minds when they’ve abandoned a cart or payment page. The HubSpot and WooCommerce integration allows you to use your customer and order data to segment and engage with cart abandonment.
What does this mean?
Let’s say a customer was on the brink of purchasing one of your products, but didn’t follow through. Knowing that, on average, 63% of sales can be recaptured with an immediate follow-up email, you can increase the chance of securing that sale. The HubSpot and WooCommerce integration makes it even easier for your customers to pick up right where they left off by sending an email to them with images of those products, their prices and a link right back to view their cart.
What do we call that?
Personalized. Customer. Experience. BOOM!
It’s important to remember that this is just a taste of the functionality of HubSpot and WooCommerce.
Shopify for HubSpot
It takes minutes. Honestly, it’s that easy. Click a button and sit back (with popcorn, of course) while your data is synced. Shopify customers become new leads in HubSpot, orders are tracked within the CRM, and contact records will be updated.
Alright, you got me! More fun things go along with it. Check out a few below!
Pre-Built eCommerce Workflows
HubSpot has done a bit of legwork for you with the HubSpot and Shopify integration. With pre-built workflows for abandoned carts, re-engagement and a welcome series, half of building your customer journey is already done for you. Hip, hip, hooray!
Comprehensive Customer Reporting and Insights
Having all your customer data live in HubSpot’s CRM, coupled with the ability to create actionable marketing strategies from your customer data, means endless possibilities. As all marketers know, having endless strategy possibilities feels like Christmas came early, and Santa was kind enough to get us the yacht we’ve been asking for (it’s really not a lot to ask for).
Did We Mention the Shopify Integration Has a Free Trial?
If you’re a HubSpot and Shopify customer, you can get started with integrating your platforms for free. Let’s recap real quick: click-of-a-button installation; pre-built eCommerce workflows; better customer reporting and analysis; oh, and it has a free 14-day trial.
K thanks bye.
HubSpot for Other eCommerce Platforms
The bottom line is, while your eCommerce platform can handle the boring backend of payment management, customer order data and miscellaneous, HubSpot picks up the slack to create a holistic and personalized buyer's journey (with a dash of automation). From the moment a customer visits your site, to the minute they receive their product, you know they’ve had a world-class experience.
So, regardless of if you choose WooCommerce, Shopify or other eCommerce systems, pair it with HubSpot to supercharge your eCommerce platform. HubSpot is the inbound marketing software that gives your marketing strategy that Christmas morning feel (yacht included).
Why Go HubSpot: Is HubSpot Worth the Investment?
Increasing Lead Generation and Conversions
Leads are slipping through your fingers, and you may not even know it. I’m sure you’d like to think that they're not, but they are. Think of all the points of entry a prospect makes to your website: Facebook ads, a referral, organic search, etc.
HubSpot’s sales and marketing tools are designed to help you optimize all points of your sales funnel from the bottom to the top. No more missing out on bottom-of-the-funnel conversions that are on the edge of their seat. From email marketing and paid advertising to segmentation and personalization, HubSpot will be there to catch your leads if they do happen to stray.
Understanding Your Buyer’s Journey
Not sure where your customers are coming from or where to start with mapping out their journey? Harness the ability to understand your customers and their journey from discovering you to purchasing your products or services.
Repeatedly, I’ve seen companies who struggle to grasp their buyer’s journey. They’re not sure about how much traffic they’re getting, or which blog posts perform the best. Their development teams are making changes to their website without having any data (what can only be described as wandering in the dark with your eyes closed, hoping you find your way to the gold at the end of the rainbow).
From the ad keyword to the webpage from direct traffic, you’ll gain in-depth insight into your customer’s journey from start to finish. Embrace the wonders of HubSpot to turn your ROI around and start seeing a positive return on your marketing strategy.
Get More With Measurement and Analytics
Do you know who your best customers are? More than likely, you have an “idea,” but without the data to back it up, you’re throwing spaghetti against the wall hoping it sticks.
Hubspot is the platform that allows you to observe your prospects as they move through lifecycle stages, from the sales funnel into the buying cycle, with in-depth measurement and analytics. You’ll quickly be able to identify gaps in your marketing and sales efforts to become more agile in improving your marketing and sales strategies.
Why Go HubSpot: Leveraging Inbound Marketing With HubSpot Tools
HubSpot's marketing tools go beyond simple sales and marketing tools. You have the power to connect your marketing efforts under a single platform:
- Schedule out your social media posts for the next six months
- Build custom landing pages with smart content based on contact demographics
- Expand your SEO efforts with pillar pages and optimized content
- Automate routine sales and marketing tasks on top of your email marketing efforts
What's more? HubSpot marketing and sales tools are continually improving, so your sales and marketing strategies are always one step ahead.
Let's dig into some of HubSpot's tools!
Email Marketing That Changes the Game
We’ve all heard the rumors… 67% of businesses claim email marketing is their best marketing investment. Have you made your investment?
Some people like to think “email is dead” and that it’s impossible to stand out in someone’s inbox. This just tells me they’re doing it wrong. More than likely, their recipient lists haven’t been segmented, their subject lines aren’t speaking to the customer, their emails aren’t adequately optimized for Email Service Providers (ESPs), and they’re working harder, not smarter.
Take advantage of HubSpot’s robust design and automation tools to build email campaigns that not only resonate with your customers but accelerate them through the buyer’s journey.
Nail Your Customer Service Experience With HubSpot Service Hub
Is your customer service team struggling to create a cohesive customer experience? Maybe you’ve had customers complain that it takes eons for your customer service team to respond.
Fill the gap in your customer service team and sales process with HubSpot’s Service Hub. This is your golden ticket to improving your team’s collaboration and productivity, gaining valuable customer insight and creating an experience they’ll share with others.
We are living in a world where customer feedback is crucial to maintaining customer loyalty and building brand credibility. Service Hub will enhance your customer service experience to a level you never thought possible.
Did Somebody Say Content Marketing?
Yes, this could easily fit under email marketing, but with its importance to your marketing strategy, it well deserves its own call-out.
Most clients we work with know how important content marketing is to their marketing strategy. Though, some are just getting started with grasping the meaning of content marketing and how monumental it can be to increase their ROI.
As a fundamental element of an inbound strategy, content marketing aims to attract and draw prospects into your marketing efforts by creating content that provides value. In combination with automation, your content marketing efforts can appeal to prospects throughout the buying process, as well as nurture cold leads into readiness for the buying process.
Your inbound content marketing efforts will increase not just the quantity of leads but also the quality of leads coming through your door.
Getting Started With HubSpot
Woah! Okay, reading through this may feel a bit like drinking from a firehose. So let’s back up a bit and recap. Why go HubSpot? Increase your ROI, optimize your buyer’s journey, and push your marketing and sales strategy to the limit. HubSpot’s sales and marketing tools allow you to go where you haven’t yet thought to venture.
Getting started is the easiest part! But if you’re not sure what “getting started” looks like for you, give us a shout! As a full-service digital marketing agency and HubSpot partner, HubSpot is kind of our thing. We’ll walk through what HubSpot means for you and discover opportunities within your current strategy to implement within HubSpot. We’re here to help get you that yacht for Christmas, make the spaghetti to stick to the wall and find that pot of gold at the end of the rainbow.