Reaching Beyond the Decision Maker

Ashlee Rolkowski on May 01, 2023


So much of B2B marketing is about talking to the right person at the right time. We often boil that down to targeting the key decision-makers in organizations, and for good reason. 

But there are many people outside of the key decision makers who influence a purchase decision — teachers might influence the principle, a marketing manager might influence a CMO, etc. 

Today we're talking about how to identify other roles you need to reach to affect a purchase decision in an organization and how you can you can reach them.

Ashlee Rolkowski
Ashlee Rolkowski
Ashlee thrives on the fast-paced environment that is marketing. She gets a great deal of enjoyment out of organizing any and all things and loves helping her clients tackle their unique set of challenges.

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