Becoming Human in Cold Prospecting

Ashlee Rolkowski on February 27, 2023


We've all gotten those generic cold emails that make us smirk at how inapplicable they are to our business. But, as marketing and sales professionals we do have to find ways to start conversations with new prospects. So how do we do that effectively?

This week we spoke to Dave Roberge about "warm prospecting" — how to be more human to the people we are reaching out to and create better connections in a hyper digital age. 

Dave shifted his company's approach to marketing and prospecting to use more inbound methodologies and went from getting 2 callbacks out of 400 cold calls to getting 4 calls with Fortune 500 companies.

Dave shares how "humanizing" the prospecting process is key to getting a response and how that's becoming even more crucial as we see shifts towards AI, remote work and a tighter economy. 



Ashlee Rolkowski
Ashlee Rolkowski
Ashlee thrives on the fast-paced environment that is marketing. She gets a great deal of enjoyment out of organizing any and all things and loves helping her clients tackle their unique set of challenges.

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