For this blog, I’m skipping the typical simile or anecdote I usually open with. Although it’s often my favorite part of crafting these articles for you, dear reader, today’s message is too important to risk losing in creative metaphors.
Your business needs a sales funnel.
Not just any sales funnel. One that actually works. They’re an integral part of any sales process. Funnels help you attract leads, guide them through the buyer’s journey, qualify them along the way and build a relationship with them so they trust your brand.
To help explain this integral process, I spoke with our Sales Manager, Ashley Lesperance. She helps us walk through the steps to building a great sales funnel, plus offers some bonus advice.