During a 2017 survey conducted across the United States, 40 percent of internet users stated that they purchased items online several times per month, and 20 percent said they bought items or services online on a weekly basis.
Think about these facts and statistics for a moment -- what’s the one piece of your business where you have the most influence over online buyers? This isn’t a trick question. Of course, your website is the place where you can create a space for consumers to research your product, read reviews, and hopefully be able to ask questions and address concerns.
Today’s buyers are determined to spend time researching products online and checking up on online reviews in order to get the best deal -- for the best product -- possible.
A multitude of methods exist to increase website traffic, and as with most methods, some work more effectively than others. We’ve done the hard work, and now share 5 of the most simple and effective tools you can use to increase website traffic and make 2018 your best year yet!
1. On-Page SEO
SEO digital marketing is one of the most cost-effective marketing strategies because it targets people who are actively looking for your products and services online.
Developing SEO strategy with stellar content creation and digging into the user experience of your site, will both increase website traffic.
Simplifying your website experience for the user will keep more visitors on your website. Lengthy pages full of content can deter potential customers. Think about the user experience for your site. What questions does each page answer? Are they the type of questions that your ideal customers are asking? Do your pages include organic copy that someone might be searching for?
As for your content, create a special area of your site for it to do its job. Whether it’s a weekly blog, a story page of infographics (don’t forget to optimize images), or some kind of checklist for your customers, ensure that it has a specific page on your site. This will help you serve your potential customers well, and increase website traffic. Win-win.
2. Use Hashtags on Social Media
Social media is the perfect way to promote your blog posts and other content to your audience. Don’t know which channel to start with? Here’s how total online adults spread across each network.
- 79% of adults use Facebook.
- 32% of adults use Instagram.
- 31% of adults use Pinterest.
- 29% of adults use LinkedIn.
- 29% of adults use messaging apps.
- 24% of adults use auto-delete apps.
- 5% of adults use anonymous apps.
With Facebook and Instagram leading the pack, it’s a safe bet that this may be a good place for you to start. One of the best tip’s we’ve learned about hashtags is watching the pros! Find someone who is doing exceptionally well in your space. It may be a competitor, it may be someone you simply admire, but if their hashtag game is on point-- don’t be afraid to borrow their moves! If their post is about something similar to yours, copy those hashtags and paste them on your post too! Or, try a tool like Hashtagify to check the popularity, trends, and other correlating words to a specific hashtag you know you want to use!
Bonus: This also has the added benefit of increasing your website's reach, as your followers will likely share the posts with their network!
3. Target Long-Tail Keywords
Just as with anything else in the tech industry, keywords are evolving. In the past, key-words served as a one-word map to your website.
As many of you may be thinking, most searches are conducted with more than just one word. More and more we’re seeing that the majority will use a phrase or a long-tail keyword to find what they are looking for.
Not only is it also easier to rank for long-tail keywords than it is for smaller, one-word keywords because there’s less competition, but it’s also a way to be so specific that users will feel like you are providing exactly what they’re searching for. (Win-Win)
Pro Tip: Long-tail keywords will work wonders for smaller niche types of product!
4. Consider Guest Blogging
Why build an audience from scratch when you can tap into someone else's? Guest blogging can be a great way to gain traction with your target audience, especially if you are a new business.
However, although guest blogging is a great tool for new businesses, you need to make sure that you have a few things in place before you take a crack at it.
- Make sure your website is internally set up for success. First impressions are so important, and you want to make sure that anyone clicking over to your website for the first time will want to stay there. Take a look at these web development and design trends to make sure your website has what it takes.
- For any linking to your own content in your guest blog, make sure that content itself is of high value, and also that the link enriches the text. There’s nothing worse than submitting a choppy and poorly integrated guest post that is trying to send traffic to your site. Why? Because more than likely no one will read it.
All that being said, absolutely link to your site if you can! Just make sure that it’s appropriate and helpful for the reader. You should also include links to other authoritative sites to gain credibility, not just your own.
The Best Way to Increase Website Traffic
Increasing website traffic can be a long and arduous process, and there are constant trends and adaptations to keep up with.
Hence, the best tip: it’s always a good idea to have qualified digital marketer in your corner for your business to grow and flourish.
Lone Fir is a Growth Agency and we have experience helping businesses grow through marketing, branding, and strategy that focuses on results first. We provide excellent customer service and tailored solutions for your business.
Contact us today for more information, and allow us to champion you on your journey to business growth!