Videos are a powerful way to reach your customers and tell your brand story. In fact, 33% of all online activity involves watching videos, and by 2019 it's projected to claim more than 80% of all web traffic. The time to start a video digital marketing campaign is now! We’ve outlined 3 reasons you should incorporate videos into your digital marketing strategy:
1. Brand Recall
Video marketing is powerful because it’s highly auditory and visual. That might explain why 80% of consumers remember a video they’ve watched in the last month. So when a consumer recalls a video they watched, not only are they remembering the content, but they are recalling your brand. Studies prove video marketing improves brand perception, understanding, and interest. Videos create a positive ripple effect because consumers get to know the story of your brand. In turn, people like doing business with companies they connect with, and once they have a positive experience - the probability they will share with friends increases.
Here is an excellent example of brand recall:
2. Boost Site SEO and ROI
Did you know that YouTube is internet’s second largest search engine? That’s a huge opportunity to reach consumers and improve your website SEO. 65% of consumers will click through to your website after watching a video and 35% of decision-makers will contact a company after watching a branded video. Those reasons listed above are why over half of marketing professionals claim video as the type of content with the best ROI. Therefore, adding videos to your landing pages, website, and digital marketing outreach is an easy way to improve SEO value and click-through exponentially.
After watching this amusing video - how could you not want to visit this company website?
3. Reinforce Brand Message
You can educate potential customers with a quickly crafted brand message, it also lends credibility to your brand story. It’s an effortless investment for visual audiences and a win-win for you. Well crafted videos draw interest and keep viewers hooked for a longer duration and can turn them into returning viewers. Take the example of REI, they have set the precedent that they are the keepers of “how-to” for any and all outdoor-lifestyle through their visual storytelling. Through video marketing they have built trust and gained recognition as leaders for industry knowledge and high-quality gear in the outdoor adventure world.
Here is an example of the reinforced messaging with a how-to video from REI:
Here are a few more fun facts, to really help reinforce your decision to use videos in your digital marketing:
- 200-300% click-through increase when including a video in your marketing emails
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- Mobile video consumption grows by 100% every year, according to YouTube.
- After watching a video about a product, 64% of customers are more likely to buy
- Video ads now account for more than 35% of all ad spending online.
- 59% of company decision makers would rather watch a video than read an article or blog post.
Implementing a video digital marketing strategy will make it easy for customers to know who you are and what you offer, leading to an increased bottom line. Tell your story with videos to start utilizing one of the fastest growing channels of digital marketing! Your customers will thank you. I should also add, it's probably time to turn this blog post into a video!