Building a strong content process is similar to building a solid house.
And using SEO tools can be a lot like using the proper tools when building a house.
When building a house, you could have all the tools you need, but if you don’t use the tools correctly, the project won't come to fruition. It will be challenging, if not impossible, for companies to compete in the digital marketing space without the right tech stack, otherwise known as SEO tools.
Companies spend thousands of dollars, and hours of their precious time to create a blog only to realize it’s built upon a weak foundation. Unfortunately, the only thing this leads to is frustration, not visitors.
Does this sound familiar to you?
“Okay, I’m about to post my blog, I can’t wait for all those leads to come running through the door!”
And then you hear a sound. It starts as a faint chirp, but then it builds into an unmistakable symphony — crickets.
After all that hard work and effort, you only find that ten people visited the page (one of them being your overly supportive mom) and you’ve seen all of zero leads come through.
Even months later, all you have is a graveyard full of blog content just waiting for anybody to come to pay their respects.
If this feels all too familiar to you, you’re not alone. In fact, you’re in good company with many ambitious content marketers.
The truth is our content process looked the same until we started using the right tools the right way. This means having a killer keyword process with an effective keyword tool alongside a speedy content process. We have to admit we couldn't do this without our secret sauce: an SEO Content Writing Tool.
This is what happened to our traffic after using this tool
In January 2019, we had 36 searches a month (😞). That is, until...
686 organic searches in January 2020 (😃🎉)
So our answer is yes, it works if you use it the right way.
686 organic searches led to tons of leads and quite a few more clients.
Read on to find out the tool and how to use it (👇)
- The SEO Content Writing Tool
- Optimize Content With Clearscope Keywords
- How Does It Work?
- Step-By-Step Content Writing Process
- Pros and Cons of Clearscope
- Adding Clearscope to Your Marketing Technology Stack
The SEO Content Writing Tool
Now to reveal our secret sauce. The content writing tool we use is Clearscope!
Clearscope helps content teams of all sizes drive organic traffic. Given a target keyword, Clearscope analyzes top-performing organic content to make actionable recommendations on relevant terms, word count, readability, content type and similar headers. It does the upfront research for blogging and compiles it into a single report.
When building an inbound marketing strategy or promoting your website through content marketing, having a tool like Clearscope is essential to juice your marketing efforts and increase conversion rates.
Clearscope makes project management for your content workflow a simpler process. By using Clearscope to do upfront research in SEO planning and building high-level marketing strategies, you save time revising content on the back-end.
Clearscope is the Grammarly for SEO
Clearscope changes the way we write content. In the same way that Grammarly enables users to input content into an editor software and makes suggestions on grammar, spelling, and format, Clearscope has its own editing software feature for SEO. Clearscope looks the same, but it allows you to input the same quality and quantity of keywords the other top-ranking articles include.
It informs you of the proper headers to use and makes it easy to check off all the right SEO steps needed to place on the first page of Google search results.
This editor feature makes Clearscope stand out among other SEO tools we’ve tried such as Moz, SEMrush andAhrefs.
So much of SEO can feel like guesswork because Google holds tightly to the search algorithm criteria.
Many times looking at Google Search Console or Google Analytics can be discouraging.
The process of writing content that ranks is much more than including keywords in an article. We were doing the upfront work of finding the keyword search volume and with low competition/difficulty scores, but still, this wasn't driving traffic to our blog posts.
Clearscope told us the specific keywords that Google's search engine was looking for based on the other top-ranking articles.
Clearscope in Wordpress
One of the cheapest and most frequently used content management systems is Wordpress. The great news is that Clearscope integrates with Wordpress through a plugin.
If you use WordPress, this integration provides significant value to your marketing tech stack.
Optimize Content With Clearscope Keywords
By using keywords to find the topic with the best opportunity, you can set your content writers up for success by giving them the formula to success. High-quality content answers a searcher’s query by understanding their intent through proper research before writing the content.
Also, this is effective when advertising to target audiences on social media (Linkedin, Twitter, Facebook, Instagram). The ability to answer the right questions at the right time, to the exact people wondering how to solve it, is the key to bring in sales qualified leads.
Letting writers know clear SEO requirements and expectations on the front-end will save time on the back end if your content is not optimized for the target keyword.
One of the downsides to Clearscope is the lack of metrics after searching in the keyword suggestions tool. It shows keyword suggestions, CPCs and search volumes, which is the same information that can be found in Google Search Console.
How does it work?
Clearscope uses all real-time search data based on top ranking articles with a semantic processing feature that gives content creation recommendations. Modern natural language processing ensures the most accurate and up-to-date recommendations.
- Content Grades: Content grades give you an understanding of how your article ranks against the current top-performing articles.
- Word Count: Shows the typical word count of top-ranking articles and allows you to see if you are matching up
- Readability: Determines what reading level most of the content is at and tells you how your article compares
This is all vital information.
Think about if you are trying to rank for a term that focuses on the early stages of the buyer’s journey for your target audience. They likely need introductory language to enter the buyer's journey effortlessly.
Instead, you greet them with buzzwords leaving them befuddled and annoyed, increasing bounce rate and reducing conversions.
- Relevant Terms:
Step-By-Step Content Writing Process
Clearscope shares this content process that is effective and hits all the bases.
Step 1: Pick a target keyword with an existing audience
Step 2: Run a report in Clearscope on the keyword
Step 3: Create an outline based on Clearscope’s relevant terms list
Step 4: Do proper upfront research (e.g., interviewing experts, finding reliable supporting data, reading about the subject matter, etc.)
Step 5: Write the first draft
Step 6: Put your first draft into Clearscope, and ensure you’ve covered all relevant topics and terms
Step 7: Insert the completed draft into Grammarly for edits
Step 8: Write a keyword-optimized, engaging and honest heading
Step 9: Fine-tune your title tag, URL and meta description
Step 10: Publish your content!
Pros and Cons of Clearscope:
Pros of Clearscope:
- SEO content writer tool
- Makes the content revamp process easy
- Provides SEO letter grades for the top-ranking articles
- Aggregates relevant keywords to include in the blog post
- Multiple team members can use it with the correct permissions
Cons of Clearscope:
- Doesn’t include website SEO audits
- Limited data for keyword research
- Limited SEO for web pages (SEMrush or AHREFS both give comprehensive feedback for web page SEO)
- Backlink and link building is limited
Adding Clearscope to Your Marketing Technology Stack
If you are considering using the Clearscope.io in your tech stack, remember to build an effective process. Buying marketing software doesn't magically fix all problems, but it does give you the superpowers to solve them correctly.
Learn the software before you buy it. If that means scheduling a demo or reading the FAQ, invest that time upfront. Once you decide to buy, write out who will use it and when it will be used in the content writing process.
We recommend pairing this process with an analytics tool to see what is working. We use HubSpot landing pages and blog posts, which allows us to view analytics, schedule posts and automate the process. After we optimize blogs in Clearscope and post them in HubSpot, we automate email marketing and include personalization to promote our content. Researching (using an SEO tool to build a content strategy), writing, optimizing and promoting should all be done using the correct tools the right way. Getting your entire marketing team on the same page in this process will streamline your content strategy and result in more leads!
If you're tired of feeling like SEO is guesswork or you just don't feel confident in creating winning content, we can help. We create content that builds traffic to drive your sales.