There Are Over 10,000 Marketing Agencies in the U.S. So Why Partner With Lone Fir Creative?

There’s practically no difference between one marketing agency and another. On the surface, at least. We all offer the same kinds of services, work on similar projects, and have roughly the same skill sets. 

This is our case for how we will help your brand in a way that no one else can.

We offer a system of branding and marketing services specifically designed to help established brands evolve and go further.

It's called the Revenue Operating System (ROS). Here's how it works.

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Initial Research

To create sustainable, year-over-year growth, brands need an agency partner that is fully integrated into their team and vision. We accomplish this through an Initial Research process. During this phase, we learn your vision and become familiar with your current situation.

We'll develop a Brand + Marketing Strategy that will serve as the guide for all projects and decision-making over the next 9 - 18 months. This includes various levels of research, analysis, insights, and key recommendations — all designed to close the gap between where you are now, and where you need to be.

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90-Day Cycles

To continue scaling, you need a concrete strategy that can bridge the gap between your current situation and where you need to be. 

But strategy is often emergent; even the best require constant monitoring, analyzing and revisiting. Strategy is also sequential; you must plan the long-term, but each element of your strategy must be prioritized and executed consecutively. 

That’s why we’ve designed each 90-Day Cycle to include ongoing strategy, tactics and implementation to prioritize the highest-impact initiatives first and complete them before moving on to the next initiative. Otherwise, you’ll just get lost in projects that are disconnected and don’t achieve progress.

 

Services

A plan is meaningless without action. You need a select suite of services that are structured to move you forward effectively.

Every cycle starts by revisiting your strategy to review progress from the previous cycle. Depending on the priority initiatives, the following types of initiatives will drive the focus of each cycle.

  • Positioning
  • Buyer Journey Mapping
  • Visual Brand Identity
  • Competitor Analysis
  • Sales Process
  • Revenue and Pricing Structure
  • Product/Service Delivery
  • Naming

In almost any brand-building project, the first element to follow is communications. So once the strategic decisions are made, the first thing we do is follow with messaging. That can be applied in a variety of ways and contexts.

  • Brand Positioning Statement
  • Brand Proposition
  • Target Audience/Personas
  • Brand Personality, Voice + Tone
  • Sales Collateral
  • Taglines
  • Mission, Purpose, Vision Statements
  • Product/Service Messaging

Your online platforms and digital touchpoints are where your customers interact with your business. Therefore, the execution and implementation of your strategy is done through all of the following platforms and tactics.

  • Website Design and Development
  • Lead Generation
  • Sales Funnel
  • SEO and Technical Performance
  • Page Copy
  • Blogs
  • Email Marketing
  • Campaign Development
  • Social Media
  • Paid Ads
  • PR

All three of the above branding and marketing essentials can only be as strong as the technology you use to support them. That’s why each 90 Day Cycle includes a focus on the tools you use. Be it internal or external, this element ensures you have the right tools and are equipped to use them efficiently.

  • Sales and Marketing CRM Strategy
  • HubSpot
  • Vidyard
  • Content Tools
  • Trainings and Onboarding

A Client’s Point of View

I'm so grateful to the Lone Fir Creative team! Our new site is driving real business value by conveying the message of what we do and say in the real world. If you're considering a project with them and your digital presence is lacking I'm telling you right now, the Lone Fir Creative team is talented and fun to work with. They'll get you to a great place where you'll be proud of what you're doing online.
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Todd Earwood
Founder + CEO
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Our Partners

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Go Further, Faster.

We'll develop a custom system of brand and marketing services to achieve your business objectives.