To create sustainable, year-over-year growth, brands need an agency partner that is fully integrated into their team and vision. We accomplish this through an Initial Research process. During this phase, we learn your vision and become familiar with your current situation.
We'll develop a Brand + Marketing Strategy that will serve as the guide for all projects and decision-making over the next 9 - 18 months. This includes various levels of research, analysis, insights, and key recommendations — all designed to close the gap between where you are now, and where you need to be.
To continue scaling, you need a concrete strategy that can bridge the gap between your current situation and where you need to be.
But strategy is often emergent; even the best require constant monitoring, analyzing and revisiting. Strategy is also sequential; you must plan the long-term, but each element of your strategy must be prioritized and executed consecutively.
That’s why we’ve designed each 90-Day Cycle to include ongoing strategy, tactics and implementation to prioritize the highest-impact initiatives first and complete them before moving on to the next initiative. Otherwise, you’ll just get lost in projects that are disconnected and don’t achieve progress.
Every cycle starts by revisiting your strategy to review progress from the previous cycle. Depending on the priority initiatives, the following types of initiatives will drive the focus of each cycle.
In almost any brand-building project, the first element to follow is communications. So once the strategic decisions are made, the first thing we do is follow with messaging. That can be applied in a variety of ways and contexts.
Your online platforms and digital touchpoints are where your customers interact with your business. Therefore, the execution and implementation of your strategy is done through all of the following platforms and tactics.
All three of the above branding and marketing essentials can only be as strong as the technology you use to support them. That’s why each 90 Day Cycle includes a focus on the tools you use. Be it internal or external, this element ensures you have the right tools and are equipped to use them efficiently.