Get Your Website Aligned With Your Strategy

To reach your revenue goals, every aspect of your site needs to intentionally support the way you acquire new business.

The website blueprint evaluates all aspects of your current website and identifies any underperforming areas that need to be optimized to achieve critical business objectives.

The Website Blueprint

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A Website Plan to Meet Your Objectives

If you want your site to support your business, it must be intentionally designed to affect key business goals. That means identifying the right KPIs, appealing to your target audience and creating a systematic approach to converting leads.

In our website blueprint, we help businesses assess their current website’s health and find new opportunities that align their online presence with organizational objectives.

Analyze Your Performance

Diving into your website performance and SEO analytics uncovers how effectively your website is currently attracting and converting customers.

We start every website blueprint with an in-depth analysis of your current website. These insights uncover what’s working and what areas require improvement.

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Evaluate Your Messaging

As your website grows, it’s easy for your messaging to get muddled. The more muddled it is, the harder it is for your audience to understand what you do and why it matters to them.

We’ll conduct an intensive copy audit where we evaluate your messaging for clarity and consistency across all core pages.

Develop Your Design

Your site design should reflect your brand’s identity, make it easy for users to find what they need and drive them further down in your funnel. 

Our designers research top competitor sites in your market to understand your prospect’s expectations and match them against your brand’s unique value. These insights help to outline a layout that is both distinguished and true to your organization’s focus and needs.

The website blueprint includes three proposed design directions so you can hone in on the look and feel that’s right for your brand.

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Choose the Next Steps

Our team will provide clear recommendations and a prioritized plan for how to move forward with execution. We’ll collaborate with you to determine the best approach, and provide a timeline for the launch of your new website.

How We Support You

The website blueprint provides an action plan for your new website. Our service offerings are specifically constructed to build your website and integrate it with your marketing and sales strategy.

We will design your website using the feedback and direction we gather in the blueprint process and our development team will build your website on any of our supported platforms.

  • Ongoing Maintenance
  • Easy-to-Edit Website Structure
  • Development on HubSpot, Wordpress, Craft and Expression Engine
  • Integration with Your CRM

Our hosting plans include lifelong platform updates and backups so your site stays healthy and performs well.

  • Daily Backups
  • Secure Hosting Environment
  • Platform and 3rd Party Plugin Updates

Our copywriters will craft your webpage copy based on your brand messaging and identity.

  • Clear Path to Conversion on Every Page
  • Implemented Using a Proven Messaging Framework

Your website is just one piece of your marketing engine. For HubSpot customers, we build custom integrations that link your tech stack together integrations and build efficiencies among all your platforms.

  • Custom Integrations
  • Automated Workflows

A Client's Point of View

I'm so grateful to the Lone Fir Creative team! Now that we're live with the new site, it's performing better, people are complimenting us and more importantly, it's driving real business value. The Lone Fir team is talented, they're actually fun and they'll get you to a great place where you'll be proud of what you're doing online.
todd
Todd Earwood
Founder + CEO
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Get a Website that Supports Your Business Objectives