Customer Journey Mapping

Marketing services often create a lot of motion, but may fail to address the most critical factor in generating more revenue: conversions.

The Customer Journey Map focuses on increasing conversions for B2B companies by optimizing specific touchpoints throughout your business's entire digital funnel.

A Proven Approach to Optimize Conversions

The Customer Journey Map evaluates 5 critical components of the buyer's journey that affect conversions and develops a plan to deploy solutions.

How to Stop Losing Conversions

We use a systematic approach to identify where and why you’re losing leads or sales, and develop the necessary touchpoints to fix it.

Analyze Current Customer Journey

We will interview key stakeholders to learn how you acquire new business and evaluate 5 critical components within your digital funnel.

Develop Optimization Plan

Based on our analysis, we will create a plan for correcting underperforming lead generation and conversion touchpoints.

Prioritize and Execute Plan

Our team will work with you to prioritize your optimization plan based on our recommendations and your resources

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What Our Recommendations Regularly Include

In our experience, these are the areas that most often need attention to optimize your digital customer journey.

Messaging

Our team uses a proven framework to clearly identify the pain points of your audience and develop messaging that resonates with them.

Website Updates (UX/UI, Design, Copy)

Whether it's launching a new site or making updates to your current one, our team of developers, designers and copywriters are fully equipped to make any updates you need.

Blog Content

We develop keyword-driven content that will draw new users to your website and begin building trust with your brand.

Sales Funnels

We will collaborate with you to develop an effective lead generator and supporting campaign that will begin to build your pipeline.

HubSpot Updates

Our team of seasoned HubSpot experts can implement automations, train your team and help build systems that will increase your team's effectiveness and ability to build revenue.

Email Nurturing

Our copywriters will write an engaging email nurture series that will create interest around your brand and product or service.

Sales Enablement

We provide training and implementation for sales teams in HubSpot as well as supporting assets like email sequences and downloadable.

Tech Stack Modifications

Our team will provide recommendations on ways to increase the effectiveness of your tech stack like implementing integrations or introducing new tools.

A Client’s Point of View

We knew we needed expert advice on marketing. We also knew we didn't know enough to know what to ask for help with. The most important thing for us was finding someone who took the time to understand our business and how it should be marketed —graphically, copy, and most importantly, the story. Without making us feel like we didn't understand our own business, this team walked us through the correct way to build a narrative and brand. The experience was far more personal than I would have guessed. As corny as it sounds, they seeks to understand the soul of a company before trying to promote them.

Sean Morgan | Business Development / Partner

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