Our first move was transitioning Weatherly’s website to the HubSpot CMS, which gave us the ability to track and control performance.
We also needed to provide value to their prospects throughout the buyer’s journey, so we developed several content offers and strategically placed them throughout relevant blog articles, website pages, and emails. These efforts encouraged prospects to explore the website and grow to trust Weatherly Inn as a valuable partner.
Lastly, we leveraged HubSpot and Databox reports to streamline the reporting process and monitor performance. By aggregating multichannel performance metrics into a single report, we were able to help Weatherly find new ways to improve across all channels.