Turning Website Visitors into Residents

Lowering the cost of lead acquisition and creating an impactful online presence for Weatherly Inn.

A familiar lifestyle with just the right level of care.

Independent senior living, assisted living, and memory care communities in Tacoma and Kent.

Weatherly Inn - Full Color Logo

The Challenge

Weatherly Inn came to us with a 60% occupancy rate across both of their community locations — a significant problem for such a prominent senior living community. They were also spending too much on leads and weren’t sure which of their marketing and outreach campaigns were working. In looking to improve occupancy and gain better insights into their multichannel campaign performances — they turned to us.

The Solution

Our first move was transitioning Weatherly’s website to the HubSpot CMS, which gave us the ability to track and control performance.

We also needed to provide value to their prospects throughout the buyer’s journey, so we developed several content offers and strategically placed them throughout relevant blog articles, website pages, and emails. These efforts encouraged prospects to explore the website and grow to trust Weatherly Inn as a valuable partner.

Lastly, we leveraged HubSpot and Databox reports to streamline the reporting process and monitor performance. By aggregating multichannel performance metrics into a single report, we were able to help Weatherly find new ways to improve across all channels.

Before & After

The Results

In working with Weatherly Inn since 2016, we have seen tremendous growth over the years.

Full House

+ 66% OCCUPANCY
Through synthesizing Weatherly Inn's digital performance, their occupancy has gone from 60% to almost 100% since we started working with them in 2016.

More Traffic

+58% WEBSITE PAGEVIEWS
+ Over three years, their website traffic has grown immensely through the digital channels we've built and nurtured, increasing Weatherly Inn's brand awareness.

More Leads

+ 502% NEW CONTACTS
With the addition of lead magnets on the Weatherly Inn website, we were able to gather more new contacts that we could then nurture to a sale.

Weatherly LP and Lead Magnet Performance

The increase in landing page submissions validated the idea that leads were taking time to make their decision and were looking for a trusted source to build a relationship with before choosing a senior living community. Given the success of the lead magnets thus far, we began to focus more effort on content creation in 2019.

"As a team, it's been incredible to develop and implement industry-changing digital marketing initiatives for Weatherly Inn. We've developed a true partnership with their team, collaborating at every step of the way, and leading initiatives with their full confidence."

Jessica Crosby
Director of Operations

Become Irreplaceable

Your business is either a replaceable commodity or an irreplaceable brand. The one you become is determined by your marketing — and we can help with that.