A familiar lifestyle with just the right level of care. Independent senior living, assisted living, and memory care communities in Tacoma and Kent.
Weatherly Inn came to us with a 60% occupancy rate across both of their community locations — a significant problem for such a prominent senior living community. They were also spending too much on leads and weren’t sure which of their marketing and outreach campaigns were working. In looking to improve occupancy and gain better insights into their multichannel campaign performances — they turned to us.
Our first move was transitioning Weatherly’s website to the HubSpot CMS, which gave us the ability to track and control performance.
We also needed to provide value to their prospects throughout the buyer’s journey, so we developed several content offers and strategically placed them throughout relevant blog articles, website pages, and emails. These efforts encouraged prospects to explore the website and grow to trust Weatherly Inn as a valuable partner.
Lastly, we leveraged HubSpot and Databox reports to streamline the reporting process and monitor performance. By aggregating multichannel performance metrics into a single report, we were able to help Weatherly find new ways to improve across all channels.
"Lone Fir has guided us in identifying who our main customers are by building personas and developing strategies around them, and they take the time to educate us on new ways of thinking about traditional sales and marketing techniques. They offer their expertise at every turn, taking on as much as we want to hand off to them. They are our go-to in all things online-related, managing our website and digital advertising; implementing e-book and e-mail campaigns; and tracking traffic and lead generation, all through the HubSpot platform."
Project Manager | WEATHERLY INN
In working with Weatherly Inn since 2016, we have seen tremendous growth over the years.
Through synthesizing Weatherly Inn's digital performance, their occupancy has gone from 60% to almost 100% since we started working with them in 2016.
Over three years, their website traffic has grown immensely through the digital channels we've built and nurtured, increasing Weatherly Inn's brand awareness.
With the addition of lead magnets on the Weatherly Inn website, we were able to gather more new contacts that we could then nurture to a sale.
The increase in landing page submissions validated the idea that leads were taking time to make their decision and were looking for a trusted source to build a relationship with before choosing a senior living community. Given the success of the lead magnets thus far, we began to focus more effort on content creation in 2019.
As a team, it's been incredible to develop and implement industry-changing digital marketing initiatives for Weatherly Inn. We've developed a true partnership with their team, collaborating at every step of the way, and leading initiatives with their full confidence.
Director of Operations
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