Business owners and entrepreneurs are some of the most hardworking, independent, get-it-done people that you will ever meet. As dedicated task-tacklers and go-getters, doing it all yourself often seems like the best solution.
However, whether you're still figuring out your business's marketing budget or you're trying to determine how to optimize your dollars, don't overlook the power of a content marketing specialist.
These professionals help you grow leads and sales, improve your brand image, and streamline your overall marketing strategy. Don’t underestimate the progress and savings they can bring to the table.
Intrigued? Let’s take a look at a few of the top benefits you can expect from hiring a content marketing specialist.
The Virtues of a Pro Content Marketing Specialist
Professional, Impressive Copy
How well did you do in your high school English class? Better yet, how well do you understand sentence syntax and grammar?
If you're a bit rusty, you're not alone. In fact, businesses spend over 3.1 billion training employees on remedial writing skills.
With that said, content marketing specialists live, breathe, and eat writing. They know how to produce beautiful and intriguing content. They also know the ins and outs of spelling and grammar.
They also know how to do all the nitty-gritty work. We're talking maximizing SEO (you do know how important that is, right?), headers, keywords, subheaders, and call-to-actions.
It's like having a personal editor at all times. Wouldn't that have been nice in high school English class?!
No more triple-checking your blog content or tweets only to still feel insecure about your writing.
Think about it this way: they focus on their skills so you have time to focus on yours. Talk about a win-win.
Even the best writer needs to also help you increase traffic to ideally increase revenue, right?
Guess what? A pro content marketing specialist handles that aspect as well. Even though they might advertise as wordsmiths, they also have ninja mathematical skills.
I’m not talking your basic arithmetic skills. I’m talking analytically process numbers, your numbers, to help you not only get the best bang for your buck but also keep your business growing. Knowing your numbers is essential to seeing growth. Without an accurate understanding of where you’re at, it will be near impossible to accurately project where you’re hoping to go.
As Marcus Lemonis wisely put it, “If you don’t know your numbers, you don’t know your business.”
Content marketing specialists understand the importance of reading data, graphs, and weaving in important aspects like:
- Internal and external links
- Appropriate header/sub-header volume
- Active language
They also know how to routinely audit their work in order to make sure it's stacking up above the competition. What more could you want?
Focus and Vision
Just like you have a focus and vision for your company, your content marketing specialist will, too.
The problem is, sometimes your vision can get drowned out by the demands of day to day business. In a previous post, we gave the example of a business being a boat with a small leak. The leak is the obstacle that is keeping you from making progress and growing. Many unknowingly get stuck being the crew member who is scooping buckets of water out of the boat, instead of steering and directing the ship's course. You’ve got to address the issue at the source for the sake of the bigger picture.
Marketing professionals have the time, resources, and skills to see the big picture. Tedious marketing tasks are a part of the everyday grind. They understand trends, news stories, and evolving tastes. They understand how to work data in an effective and even artistic way.
They can negotiate strategy ideas with you and discuss what will/will not work well.
Best of all? This is their expertise. That means they focus on making the best brand possible. Again, smart business owners know that they can't do it all. Focus on what you're good with, so they can focus on what they're good with.
With this kind of optimal strategy, don't be surprised if you end up saving tons of time and money.
Could a Content Marketing Strategist Help You, Really?
What would need to happen for you to feel confident and successful in your business?
Odds are, whatever answer you come up with, many elements that will help you get there lay in your marketing strategy.
Your marketing strategy is essential to the success of your business, and it should be one of the first things on your list to invest in. Working with a content marketing strategist is not only a great way for you to grow your business, but it’s also a great way for you to refine and learn new skills. Having a pro on your side for your marketing strategy will help you better understand the game, and better understand your vision for your business.
Ready to start growing your business beyond your wildest dreams? Contact us today! We look forward to sharing your vision with you!