With the rise of AI and even more powerful marketing automation capabilities at our fingertips, focusing on "humanity" in our marketing is even more important.
Many people are asking, “Can AI really replace a human?” Some people say it will take our jobs, others say it will just make work easier. But the real question is how will it impact marketing and the customer experience?
In this podcast, Ashlee chats with our Sales and Marketing Director Amanda Sleger to get to the heart of humanity in marketing. Amanda notes that, as a customer, it’s easy to tell when you’re interacting with AI — whether that’s a chatbot or other types of automated communications.
“As AI develops, we’ll need to find ways to add humanity back into the customer journey,” she says.
This could be a personalized video, a gift card to a coffee shop or even just an email straight from you that shows there’s a human who cares working to solve their problem.
Listen to the podcast to hear more about why we need humanity in marketing and how to keep it in your business as you integrate new AI tools.