You’ve seen thousands of pieces of content telling you what social media marketing can do for your business and why social media marketing is so important. But here’s what you really need: how it all fits in to your business.
We trust that you’re excited, engaged, and ready to start reaping the benefits of social media marketing! So we’re here to give you the basics. A crash course. We’re here to make it so simple, you could call this article Social Media Marketing for Dummies.
The connection between success and a strong social media campaign is consistent from industry to industry. And better yet? As some digital marketing channels become more expensive, social media continues to not only be free but also to gain ground on how businesses advertise and increase brand awareness.
You’ve got plenty of channels to choose from, and not on social media channels were created equal. Each boasts its own unique demographics, interests, and type of content that people enjoy consuming from each platform. In order to gain attention through your social media efforts, you’ll need to evaluate your target demographic to determine which social sites are right for you.
Keyword: Pins, Boards
Generally a predominantly female social media platform, this visual layout app uses select pictures, or “pins”, to peak interest.
A few hot industries on Pinterest include home improvement and decor, event planning, arts and crafts, fashion, food, and even business tips and advice for women. In order to captivate an audience interested in your industry, you’ll need to find an engaging and eye-catching photo to pin, and then link your content to the pin.
“Boards” are our next area of interest because boards are a great way to expand your network on Pinterest. Group boards are generally a pin board started by one person or a group of people in a specific niche. Pinterest users follow these boards as a way of getting all of their favorite pins into one place. Boards are a great way for you to see similar pins and content in your area of interest. Check out what’s working and what’s not!
Image by Kissmetrics
If you feel that Pinterest might be a good way for you to engage with new customers, there’s even a way to automate your pins. There are services that will pin and repin your content to keep it from fading away into the abyss, and they typically charge anywhere from $5 to $20 a month.
Quick, witty, and to the point, Twitter is a great way to keep your audience engaged through every step of your journey! Using short 140 characters or fewer posts, or Tweets, you can post more often, and not worry about blowing up your audience’s feeds. The lifespan of a tweet is about 15 minutes. So tweet and retweet often.
When it comes to bloggers and influencers, Twitter is a social media giant. If you want to leverage any of the two, you'll need an account and fantastic content.
When we look at what makes Twitter so successful, it definitely plays into America’s generally low attention span. Keep this in mind when you provide information on your twitter account. While it’s okay to link out to longer blogs, keep in mind that you have to WOW someone with your tweet, in order to even get a click over to your blog.
Twitter is also great for things that users can view quickly, like infographics, short videos, and even friendly responses to your customers. When you think of Twitter, think rapid fire. Gaining followers is easy -- provided your content is relevant. You can pick up thousands of followers a year with relative ease.
Image by Kissmetrics
Just like an email list, your twitter followers will serve as a free group to market to next time you release a new product or are running some kind of a promotion. And best of all? They’re a well to draw from that you know is more than likely interested in your area of expertise. Win-win.
Facebook and Instagram
Keywords: Facebook Live, Hashtag
Facebook owns Instagram, and with 1 in 5 people worldwide having a Facebook account, it's only a matter of time before Instagram becomes just as popular.
While Facebook and Instagram do provide amazing PPC advertising options, this social media marketing for dummies will be focusing on the free things you can accomplish with both.
Facebook Live has blown up in just the last few years. I’m sure you’ve seen your share of Facebook live posts. But there is a sense of intimacy and urgency that can’t be denied with these live feeds. Its a great way to utilize video to market your product or service. Users have to be watching them and there to take advantage -- so they'll tune in and hear your pitch, too.
Image by Cnet
On the other side of the same coin, we have Instagram, which is just as visually focused as Pinterest but is great for a much bigger and broader audience. In order to gain followers on Instagram, you’ll need to master the art of the hashtag. A hashtag is essentially a way for users to search for a collection of images pertaining to a certain hashtag, like “NewYearsEve2016” or “waffles.”
Care for an Instagram hack? Follow people who have already gained traction in your space. Look at the hashtags they use on their Instagram posts and begin to hashtag your pictures (as long as the hashtags apply) in the same way. This is a great way to build a following of users who you know are already interested in your area of expertise. You can even hide the hashtags so it’s more visually appealing to viewers.
When it comes to social media marketing for dummies, it's a good idea to crawl before you try to walk. Create accounts on these social sites. Then, have some fun setting them up, creating content for them, and engaging with potential customers. Need help getting started? Check out Louise Hughes' 15 Steps to Social Media Success - she provides an easy 15-step formula for kicking off successful social media marketing.
Remember, social media accounts and marketing tactics are not a one size fits all approach. If you’re finding success with one platform but not another, go with what’s working!
At Lone Fir Creative, we have a team of social media managers who live and breathe social media. Contact us to find out how we can help get your new campaign off the ground and firing on all cylinders, better yet, if you want to talk social media, how to grow your business or just say hey! Grab a time on my calendar here.