5 Hacks to Bring More Traffic to Your Website

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Tyler Pigott on August 10, 2017

Do you remember the days of Mapquest? Printing out paper with step by step directions taking you from point A to point B.

 

If a time when you were completely and utterly lost didn’t just flash in your memory bank, consider yourself lucky!

Now, most of us have our smartphones. We can easily find what we’re looking for and have Siri or Alexa or other AI friends, give us verbal instructions on how to get there.

Learning how to bring more traffic to your website through organic, social, and paid advertising will be what moves you from a "Mapquest destination" to an easily accessible "smart phone destination." The destination never changes, but the ease in which people arrive absolutely does. Ease of arrival means increase in arrival, and increase in arrival means more opportunity for conversions.

The truth is, there are hundreds of ways to bring more traffic to your website. These are just a few tested and true methods that will serve as the guiding instructions for your users to travel from browsers to buyers.

Improve Your Search Engine Optimization

Understanding SEO digital marketing has more than enough information to be a blog post all of its own… (heads up: we already wrote it)

You need to be conscious of the fact that 93% of internet experiences begin with a search engine, and thinking that someone will be able to find you by chance in the thick of the world wide web is a long shot. Statistically, 30.5% of all traffic coming to your website will come from organic searches on Google, Bing, Yahoo, and other search engines. Getting your name high up in the rankings will get more eyes and clicks on your website. And the great thing about organic search traffic? SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Ease of arrival, ease of conversions.

Find Influencers In Your Niche

There are a couple reasons why this is such an important hack for bringing traffic to your website.

  1. More than likely, we want to envision ourselves as being the forerunners in our industry. “No one has done what we’re doing.” While this may be entirely true, odds are that there are people who maybe aren’t doing things exactly the way you’re doing that, but you may share a target audience, and you may share some of the ideas you are hoping to pitch that target audience. Finding these influencers goes hand in hand with discovering what blog pages are already receiving a high amount of traffic. You can use Google analytics to help you determine what keywords and blog posts are receiving high volumes of traffic. Once you discover these keywords, you will have a good idea as to what type of content to start producing.
  2. You can bring traffic to your website by producing thoughtful comments on blog posts and resources that already have a lot of traffic. Sujan Patel received 513 new leads by commenting on other blogs. I’m not talking things like “great post” or “well put”, I’m talking thoughtful and insightful comments that evoke a response. Maybe it will be from the post-ee, maybe from the readers, but the point is you will get eyes on what you have to say when you otherwise wouldn’t. And as I mentioned, these people will more than likely be people who are already a part of your target audience.

Repurpose Content on Different Platforms

The content you come up with can take many forms. Blog posts, articles answering common questions, how-to guides, ebooks, webinars, and checklists are all great examples to name a few. While shorter posts may get drowned out by 2,000-word research articles on LinkedIn, they may do fantastic on Twitter. Each social media platform boasts its own brand; don’t be afraid to repurpose your content to create shareability on multiple platforms! It could be turning a topic into a short 2-minute video on YouTube, pulling a few engaging one-liners from a recent post out for tweets, or publishing a blog post on LinkedIn Pulse. A strong social media campaign, on multiple platforms, will be a game changer for your business.

If at first you don’t succeed, try a different title.

On average, 80% of your audience will see your headline and nothing else. I’ll do the math for you: statistically speaking only 20% of people will actually click through to your content. What does this mean? Headlines are important.

You could have an amazing blog post, article, or ebook, but if the title doesn’t grab your audience’s attention, the blah title is all they’ll ever see. So if you spent hours on your new ebook and it hasn’t gained much traction, try changing up the title. Come up with 5-7 headlines before you post to social media, and try a few out to see which one is receiving the most attention.

Tip: tracking is your closest ally. Don’t swap things out in and out so fast that you aren’t being mindful of your numbers. Be diligent about keeping track of what’s working and what’s not so you can refer to it in the future.

As CoSchedule shares: "writing great headlines is one of the best ways to make your content shareable, get found on search engines, and grow your traffic."

Start Blogging for Someone Else

Why build an audience from scratch when you can tap into someone else's? Guest blogging can be a great way to gain traction with your target audience, especially if you are a new business.

However, although guest blogging is a great tool for new businesses, you need to make sure that you have a few things in place before you take a crack at it.

  1. Make sure your website is internally set up for success. First impressions are so important, and you want to make sure that anyone clicking over to your website for the first time will want to stay there. Take a look at these web development and design trends to make sure your website has what it takes.
  2. For any linking to your own content in your guest blog, make sure that content itself is of high value, and also that the link enriches the text. There’s nothing worse than submitting a choppy and poorly integrated guest post that is trying to send traffic to your site. Why? Because more than likely no one will read it.

All that being said, absolutely link to your site if you can! Just make sure that it’s appropriate and helpful for the reader. You should also include links to other authoritative sites to gain credibility, not just your own.

How will you bring more traffic to your website?

The good news is the benefits increasing traffic are cumulative, but it doesn't happen overnight.

We understand that generating more traffic may feel like a grueling and costly endeavor, but the other good news? These 5 tips for bringing more traffic to your website won’t cost you a penny. Just in case you didn’t catch that as you were reading.

Feel free to ask us about any of these techniques; we’re looking forward to hearing which one you’ll try out first!

If you’re wanting to increase your online presence and drive traffic, even more, contact us today to see how we can help you with the details.

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Tyler Pigott
Tyler Pigott
Marketing Strategist. Growth Hacker. Brand Builder. Visionary Entrepreneur. Tyler likes to develop strategy for people's vision and work hard to get them to where they want to go.

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