Is building brand awareness worth it?
This is a question many business owners and marketers ask themselves when confronted with the option to invest in brand building or tactical marketing campaigns. The tough reality is that even though brand building is valuable, it’s not easily trackable and requires time and money to execute.
In this episode, Ashlee and Jessica discuss why they believe that investing in brand awareness is still worth it. Jess mentions that even though you can’t always tie brand awareness efforts to an ROI, it helps you establish your business in the market and cement yourself in people’s minds.
“It takes time and repetition,” she says, but thought leaders like StoryBrand creator Donald Miller prove that it can have significant positive results.
Listen to the podcast to learn more about brand awareness, what these campaigns look like and why it’s a worthwhile investment.