Website redesigns are exciting! When you redesign your website, you get to ensure it has just the right ‘new shiny’ sparkle to it. You know, modernized colors, updated fonts, great imagery and video, etc.
But those shiny things aren’t what really drives the need for a website redesign. The reason a company (just like yours) considers a redesign is much deeper than colors, fonts, and images. It starts with careful consideration of why all these elements on your website need to change.
There’s a metaphor in the marketing world: building a website is like building a house. You need a plan — some kind of blueprint — before you start nailing boards together or connecting web pages. This keeps you from making mistakes that can cause major problems down the line and feel confident your ideas will get the desired results. So as in construction is in website design: Measure twice, cut once.
Tackling a website redesign is all about building a plan around what you want to accomplish. Your website strategy not only lays out a plan, it ensures that all decisions are geared toward accomplishing your overall business objectives. A good strategy helps you capture and convert leads through well-thought-out processes on your new site.
Let’s get into how you can strategically plan a website so the project is not only digestible but results-driven too.