What do you do when it feels like every marketing tactic falls a little short?
Every marketer has been there at least once. You're in a rut. It feels like you can't make an impact on your metrics no matter how many things you throw at them.
Like so many things in marketing, the success and failure of your tactics often comes back to one thing: focus. Your ability to focus on a single message or a single goal will more often than not dictate the success of your plan.
Frank and Ashlee are talking about how we diagnose a lack of focus in our marketing efforts and what "focusing" really looks like on a tactical level.