EdTech is a unique industry, which can make it difficult to nail down a successful content marketing strategy. Ashlee chats with our Sales and Marketing Director Amanda Sleger about how EdTech companies can approach their content to ensure it brings value to their audience and leads to their sales team.
First up, the two identify some of the biggest challenges in EdTech, such as getting their name into school districts, forming relationships with decision makers and even just building brand awareness about their products.
Amanda notes that many educators and administrators are avid researchers. They want to find solutions to their problems and they’ll dive into Google to find them, but they don’t necessarily want the hard sell right away. She recommends creating valuable content that explains solutions to challenges EdTech clients are facing as a way to build brand awareness and get your name into that space.
She adds that this tactic helps you generate organic traffic to your website, which can provide an influx of leads. From there, your sales and marketing teams (with the help of HubSpot) can qualify and score those leads to see who’s the best fit for your product or service.
Overall, Ashlee and Amanda agree that EdTech content is a way to build a bridge between teachers and school districts to solve problems in the classroom. Listen to the podcast to learn more about how to craft consideration stage content and plan your content strategy to address your customers’ needs.