As a content specialist, I’m pretty invested in the importance of content marketing. But some people are a harder sell. Hey, I get it. Content is a long-game, you don’t see results right away and it can be difficult to quantify. When you’re comparing it against something that works right away and directly affects your bottom line, it’s easy to throw content to the wayside.
But content does one thing better than any other marketing tool, tactic or strategy. It builds relationships. It’s your brand’s “Hello, how are you?” to your entire audience. It’s an opportunity for potential customers to get to know who you are, what you stand for and how you relate to them. It’s your opportunity to build trust before someone ever even makes a purchase.
So, yeah. Content marketing matters, probably now more than ever. And if you strap in for a scroll down the page with me, I’ll give you five reasons why.