We believe in going against the grain to deliver solutions specifically for your company that will truly stand out in an increasingly crowded digital world.
The way we see it, customers go through a process when engaging with your brand that is a lot like a journey. They know where they’re going, and they have a good idea how to get there. The problem is, there are many different routes, side roads, and shortcuts they can take to get there. It’s our mission to make sure our customers are taking the most direct, but enjoyable, route possible to their destination.
Agile marketing steers away from anything that encourages stagnation. Things are changing and advancing in today’s marketing industry at a pace like never before. Companies must constantly evolve their strategy to keep up with the best practices. Our team focuses on high value projects, and once completed, they measure and analyze their impact. The results are then used to eliminate the parts that had insignificant impact and focus on those that had a positive impact. This allows us to evolve and improve our client’s strategies to continually deliver better results.
We Evaluate Your Business Goals and Objectives
We believe that a marketing campaign should never have a set-in-stone approach to it and the agile marketing methodology aligns with this thinking. By using an agile approach, we are able to rapidly try, test, and experiment with marketing ideas, technology, software, and tools to discover which ones work best for your company. We analyze the resulting data and can then adjust your marketing strategy to continually improve and increase your results. In simple terms, we use digital tactics in order to help you reach your business goals.
We Take the Guesswork Out of Marketing
It takes a lot more than just creating eBooks and blogs to market your business. It takes a clear understanding of your goals and buying process. It requires content and messaging that your business prospects can identify with; content and messaging that will bring them to your website and drive them to do business with you. Content does play an important part in the inbound methodology we use. It is through content placed in the right place and with the right format, that brands can be the most helpful to people. A precise plan is required to make this happen.
We Create a Strategy and Help You Implement It
In order to get the driven results you desire, you need impeccable execution. You need a design and copy that are beautiful and functional, as well as attractive and compelling. Site pages must be optimized to drive conversions, sometimes using a mastery of tools you’ve never heard of. Our inbound approach covers each step taken, tool used, and lifecycle stage the buyer travelled through to get from stranger to customer.
We Use Four Distinct Strategic Phases
We know that before a potential customer is interested in your product or service, they are first trying to find a solution to a business goal or attempting to solve a challenge. Consequently, there is no use basing your entire marketing strategy around the features and benefits of your product or service. It’s much more effective to base the majority of your strategy on addressing early buying triggers. Our four phases include awareness where we focus on attracting visitors, engagement where we engage visitors and connect them to your brand, conversion where we convert visitors into leads and eventually close them into customers, and finally retention where we focus on reducing customer churn (or increasing lifetime value). Our strategy will focus on the phase that we determine will be of highest impact to your goals.
Increase Your Website Traffic
We can help you expand your brand and attract new, qualified audiences to your website through social media, search engine optimization, and many more.
Create Original Content
Companies and agencies struggle to create original content. We’ll help plan, create, and publish high quality, original content that will attract and educate your leads and buyers. This can include blogs, infographics, webinars, reports, checklists, videos, eBooks, and more to suit your audience.
Maximize Your HubSpot
We’ll help you get the most out of your month-to month subscription with our knowledge of the HubSpot marketing software, Website Platform, and CRM.
Create Co-Branded Collateral
WorkCast can create collateral (assets, webinars, etc.) and offer agencies to co-brand those assets. This way, they can provide agencies with the information they need to sell WorkCast to the end client.
Help with Marketing Events
It is very important for you to have a spot at the main marketing events, both in person and digital. Inbound, podcast interviews, podcast media blocks, etc. should be a part of your event strategy and we can help you plan and implement those.
With focus on strategic marketing campaigns and conversion rate optimization, we’ll help create the paths needed to grow your contact data base using forms, content creation, and landing pages.
Acquire and Keep New Customers
Using our array of proven tactics and tools, we’ll help you find qualified traffic and turn leads into happy customers that spend more and close quicker than ever before. We’ll help turn those satisfied customers into loyal customers who spread the word about your brand.
What is working for you and what isn’t? We’ll help you monitor and analyze your strategies to understand where your marketing stands and where changes need to take place to better achieve your goals.
Our inbound methodology is about aligning your marketing, sales, and customer experience as a whole to the way people want to be communicated with. Unlike many business communications and marketing messages, our method is non-interruptive. It is about being there when someone is needing you. People are constantly evolving. Inbound recognizes this, and the tactics we use are constantly evolving with the people we are marketing to.
We will set goals for your program to include traffic growth, leads, and customers that support your business goals. As we progress, the goals are reset as we understand the demand funnel that is unique to your business.
Our methodology acknowledges that inbound marketing isn’t something that just happens. You have to make it happen, and you do it using applications and tools that help you develop and deliver content that appeals to precisely the right clients, at the right times, and in the right places. If you’re ready to make an investment into your inbound marketing program, we will make sure you are programmed and ready to win.