People are using social media and Google to gather information and answer questions like never before. What they see online is what they base their opinions of your business on. Don’t take that lightly. Creating a great first impression is the most important part of your business. You may not get a second chance.
Smart companies position their websites as an educational resource for potential clients. Beyond simply getting found by potential customers, they convert those visitors to leads with relevant, valuable content and then nurture those leads to the point of sale using intelligent marketing automation. The success of your business rides on the impression you make and your websites ability to accurately convey your message. Does your website do that?
It isn’t optimized for mobile - People rely on multiple devices when searching online. This means that a significant portion of your website’s traffic is searching from a mobile device. If your website isn’t set up to work on these devices, you’re ignoring, and losing, a lot of potential customers.
It isn’t generating leads - If your site isn’t helping you convert visitors into leads, then you’re probably losing a lot of opportunities. Your website is the first impression you’ll make, but if it’s simply a pretty face without a mechanism to interact with potential customers, you’re cutting your business short.
It isn’t easy to use - Visitors to your website need to find the information their needing quickly and easily. If they can’t use simple navigation with as few clicks as possible, there’s a problem with your website. If visitors have to search through numerous pages, they’re likely to become frustrated which is counterproductive to your business.
It looks outdated - Not much else to say here other than you need to update your site to keep current with styles, functions and what people expect today when browsing the web.
If your site isn’t helping you convert visitors into leads, then you’re probably losing a lot of opportunities. Your website is the first impression you’ll make, but if it’s simply a pretty face without a mechanism to interact with potential customers, you’re cutting your business short.
Converting visitors into potential customers from your website takes a lot more than fancy graphics and features. We build our sites on HubSpot’s COS or the WordPress platforms 100% of the time for faster performance, security, search engine optimization (SEO), and amazing support. We design and develop websites because we are accountable for delivering results to businesses, and the risk of taking on that responsibility, but not being in control of the primary digital channel is too high.
We design and develop websites that are persona-driven and conversion-driven, which means:
The website design process can get messy quickly, so it’s important that we set clear expectations at the beginning of the process and that you work with an experienced team to achieve and stay on track with your goals. Every development team has their own process, but you can expect ours to flow like this:
The faster you get in touch with us, the faster we can start optimizing your website to give your brand a better first impression. Just fill out this contact form to get the conversation started and get your free quote.