Inbound Marketing Pricing

We always get the question…“How much does digital marketing cost with Lone Fir?”

You're probably used to hearing "it depends" or some arbitrary range of prices that has a massive gap in between. Well... here's why.

The truth of the matter is that there are numerous variables that come into play that contribute to the cost. In effort to help you understand where in the "range" you can expect to be, we've attempted to outline the breakdown of our services and the costs you can expect. Roughly...

Here are some ground rules to keep in mind before we dive in:

  • Everything we work on is scoped and an estimated created. We don’t do hourly work.
  • We’re agile and the extent and depth of work generally adjusts based on your priorities, which usually vary from month to month.
  • Make sure to consider any extras in your marketing budget. Things like marketing technology (i.e. HubSpot, etc.), paid media spend (Adwords, Facebook, Linkedin, etc.), as well as anything experimental. Most of the times these are required pieces of a successful digital marketing campaign.

Tip when interviewing agencies: ask them what they see on average for extras in their average clients marketing budget. What are they spending it on? Why is it needed? And how might it increase a campaigns results?


Digital & Inbound Marketing Pricing

 

Our internal capabilities include:

  • Content creation (blogging, video, etc.),
  • Web development,
  • Graphic design,
  • Email marketing & lead nurturing,
  • Digital Ad creation and implementation,
  • SEO, and more.

Our teams also provide hands-on expertise in using best-in-class marketing tools including:

  • HubSpot (and other marketing automation platforms), Hotjar, Adwords, Facebook, and other various ad platforms

How much?

Consulting and implementation can range from $3,500 - $8,500/mo, but again, we can help you navigate where you’ll land in that range. 

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Similar to stand-alone consulting, what your goals require as well as the state and performance of your current program/assets, will all determine what kind of consulting and implementation you need and the final investment that should be made.


Website Design & Development (Including Redesigns)

Websites are where it all begins in your digital marketing campaigns, so it’s a must to dial it in.

With every website build, our designers and developers deliver:

  • Beautifully designed websites for your audience
  • Seamlessly responsive for mobile devices
  • Built with reliable, consistent functionality
  • Optimized for top performance (speed, cross-browser, cross-device, etc.)
  • Maximized for ROI and conversion

Our team has advanced experience designing for and building on the HubSpot Website Platform, WordPress, Shopify and a variety of eCommerce platforms.

No matter how simple or complex the website, you will be guided through a proven process that delivers a finished product you'll love and, most importantly, deliver great results.

Note: (Full Transparency) If you're just looking for a simple visual refresh of your site, we might not be the right fit for you, to be honest.

However, if you're interested in combining a visual update with the development of killer conversion architecture and user experience, we'd love to talk to you.

How much?

Website creation and/or redesigns with Lone Fir usually range from $6,500 - $35,000. We know this is a huge scale, but there are so many variables in web design and development to take into account.

It’s a little like asking, "how much to build my dream house?"

That being said, your price will vary depending on your needs. We take into account things like:

  • Page migration, blog migration, integration setup, custom programming, video production, copywriting/content creation, search engine optimization, and more.

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Growth-Driven Design (GDD) for Continuous Website Improvement

Nothing is ever finished and everything can be improved -- especially in web design.

Upon launching your website, we’ll work with you to create a wishlist of everything you want to improve, prioritize the importance of each item, and perform monthly iterations using this list as our guide.

This Growth-Driven Design process ensures your website is always up-to-date, optimized for changing buyer behaviors, and set up to perform better month over month.

How much?

Growth-Driven Design with Lone Fir ranges from $1,500 -  $5,500 per month -- but, of course, it all depends on how much you want to accomplish, and how quickly you want to see results.

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Marketing Consulting

Under Lone Fir's digital marketing consulting packages, our experienced consultants help maximize the performance of your digital marketing efforts, steer and coach your team by:

  • Building your strategy, researching your buyers, developing your campaigns, avoiding pitfalls, overcoming challenges, and monitoring your performance.

They also keep a finger on the pulse of your industry and competitors, sharing money-saving insights and identifying valuable opportunities to improve your strategy.

They're savvy, creative, and have gotten their hands dirty with all aspects of digital marketing.

But how much?  

Our consulting programs usually range $1,500 - $7,500 per month. It all depends on how much you need and want to budget for. More consulting is more and less is less.

It also takes into account the state of your current program and the scope of the digital marketing and sales assets you will need guidance on. For example:

  • Content strategy, conversion strategy, buyer persona development, email marketing strategy, sales enablement, and more.

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Projects

Does your team need help with a small project to get the wheels going or something bigger to kickstart your efforts without neededing your hand held in monthly support?

No Problem. 

Our team can help you with any type of one-off digital marketing project including:

  • Website pages + templates, template fixes
  • Emails + templates
  • Landing pages
  • HubSpot migrations + implementations
  • Blog optimizations
  • Integrations, and more.

How much?

Depending on the size and complexity of your project it can range from $1,000 - $10,000.

Since these often involve both marketing and design resources, there are several factors accounted for in this cost including many of the elements mentioned above.

Every organization and audience is different so it's only natural that every program and website differ as well. After reading this page, we hope you have a better understanding of what goes into digital marketing pricing at Lone Fir or any agency for that matter.

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One phone call. Zero obligation.

Want to jump-start your inbound marketing efforts? Transform your website into a lead generation machine? Make the most out of HubSpot? Find out if we can help.

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