New to Inbound marketing? That's ok. Here's a quick summary of what we mean when we say Inbound Marketing: essentially its how to drive more qualified buyers to your website, rather than having your efforts fight for their attention. By creating and sharing content specifically designed to appeal to your perfect customers, inbound attracts qualified prospects to your business and keeps them coming back for more. Converting them into sales leads and then to customers. One of the most important parts is measuring and optimizing website, content, offers, etc to repeat and beat the competition.
One of the best way to turn strangers into customers and promoters of your business.
Around the graphic above you'll see the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters. Just below those actions are the tools and tactics companies use to move strangers along the journey to becoming a customers and then a promoter of your business.
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