Daystar’s Brand Messaging Overhaul and Website Redesign

Creating clarity through new messaging and design

Managing technology and protecting business's data

A managed IT services company based out of New Hampshire.

The Challenge

Daystar needed a new website that reflected their innovative and unique managed IT services. Their site at the time lacked a clear path to conversion and didn't readily address the problems their potential customers were facing.

Their refreshed site would also need a unified brand experience. Daystar’s color palette didn't match their brand and didn’t leave the right imprint on visitors. Worse, their calls to action (CTAs) blended in, were easily overlooked and lacked clarity.

The Solution

The first step was to dig into Daystar’s core brand messaging. We ran a messaging workshop with Daystar to clearly define their audience, the problems they solve, and why they’re the right team for the job. After developing tailored brand messaging that spoke to Daystar’s unique offering, we started on the website.

We started with research to gain insight on their competitors and analyzed their current site to understand their performance and set a baseline for improvement.

Then we got to work redesigning their website, starting with the homepage. We brought cohesiveness to their color palette, simplified their navigation and made their CTAs clear and actionable.

Before & After

A long-term, strategic partner.

"Lone Fir Creative coupled the Storybrand method with growth driven design and Hubspot's platform to completely overhaul our website and update our branding. Our new site has earned great feedback from prospects, clients, and other marketing professionals. We consider Lone Fir a long-term, strategic partner. They provide expert guidance in everything related to Hubspot, inbound marketing, and strategic content creation. We have learned a lot from the them and our marketing efforts are more informed and effective with their guidance. An added bonus — they are great people and really fun to work with!"

Anne Brown
Director of Communications | DAYSTAR

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