Teach Your Sellers to Sell Without Selling

Successful sellers don’t beat prospects over the head with product features. Closing more customers is about understanding the pain that brings prospects to you, and then positioning your solution to directly address it.

Book a Workshop

Using the Customer Is the Hero framework, we’ll train your sales team to effectively connect with prospects and close more business.

What Is The Customer Is The Hero Framework?

The Customer Is The Hero Sales Training framework teaches five steps to quickly connect with your prospects and close the sale.

Selling Shouldn't Feel Like Selling

Prospects know when they're "being sold to" and that mindset stunts growth.

There’s friction when delivering services or products because the sales team didn’t sell the right thing.
Leads that want to talk to sales, but you aren’t closing a large percentage of them.
Prospects sit in your pipeline for long periods of time because they don’t feel any urgency to buy.

What to Expect From the Training

The Customer is the Hero Sales Training shifts your team’s approach to sales and creates more effective conversations with prospects.

Quickly Identify Pain Points

Quickly hone in on a prospect's pain and show them how your solution can eliminate that pain.

Differentiate Your Solution

Clearly communicate why your solution is the best choice over competitors.

Shorten the Sales Cycle

Create a sense of urgency with prospects and close more deals, faster.

Book a Workshop

Based on the StoryBrand Framework

The Customer is the Hero Sales Training is based on the philosophies of the StoryBrand Framework – a tool for creating clear and compelling messaging that has helped thousands of brands grow by effectively engaging prospects.

The Details

Our StoryBrand certified team will guide your sellers through a half-day workshop where they will learn how to position your brand as a trusted resource to solve their problem.

Your sales team will learn key skill that will help them start closing more revenue right away. They’ll learn:

How to ask the right questions early
Who to bring into the sales process
How to develop or enhance your products/services so they're easier to sell
How to easily discern who you should (and should not) sell to
Practical ways to implement the framework

Beyond the training provided in the workshop, your team will also walk away with tangible materials that enable you to continue implementing the skills learned in the workshop. These include:

Slide deck containing your positioning and key messaging.
Sales script for selling your product / service.

Ready to Start Closing More Deals?

We'd love to chat about setting up a workshop for your team.

Book a Workshop