The Future of SEO

Ashlee Rolkowski on January 16, 2023

Google has a new patent. 

I know I know, talking about a patent isn't exactly the thing that gets you excited for the day. But that's ok because I asked Leah Champagne to read it and give us the highlights. 

The patent is on what is called "information gain", which will apply machine learning models to the way that Google returns search results. The biggest takeaway is that Google's new algorithm will work to determine the value of the content it returns, instead of just its topical alignment with your search. Plus, it will learn based on your previous searches around that topic. 

We actually published a whole breakdown of information gain here, so if you want to learn more, check that out. 

You can read the full patent here.

Ashlee Rolkowski
Ashlee Rolkowski
Ashlee thrives on the fast-paced environment that is marketing. She gets a great deal of enjoyment out of organizing any and all things and loves helping her clients tackle their unique set of challenges.

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