“Businesses need to be on social media.”
“Well….because there are always people online…”
We’ve all heard it before and those people are right -- there ARE tons of people online! Take a look at this graphic for instance:
So yes, those online promoters are right, your business should be on social media because your audience and customers are on social media. The thing is, there are a number of other reasons that social media is important. Social Media is a major part of inbound marketing. Inbound marketing includes social media, SEO, blogging, and more. Each of these pieces work together to spread the word about your business, allow your business to be found online, and build up your client base. Inbound marketing and social media in particular allow you to put personality behind your business and create relationships with your customers which in turn increases brand loyalty.
The Main Benefits of Social Media
Brands get to interact directly with customers and followers through posts, comments and even through direct messages. This gives businesses a chance to address their customers comments, questions, and concerns immediately which is a good tactic for “putting out a fire” before it starts. This is also a great way to understand your customer’s wants and needs, allowing you to target your marketing efforts where it will be best received.
The more active you are on social media platforms, the more your audience will see you. By keeping up with posts and customer interactions, your followers will form a positive relationship with your brand. This directly correlates to brand recognition and for the ecommerce business, product recognition!
Another great benefit of being social on social media is it gives you a chance to become a leader in your industry. Create content that is directed towards educating, entertaining, and engaging your audience and you have a winning combination. Your followers will then look to you as the expert in your field. Also, becoming more involved in your industry will allow you to follow other industry leaders. You can then educate yourself, interact with other companies in your industry, get your brand’s name online and in front of millions of other viewers who may not have found you otherwise.
All in all, being active on social media is a fun and easy way to interact with your customers online, boost brand recognition, and become an industry leader at the same time. We are in the digital age and marketing has evolved so yours should too.