Let's face it: it's tough to keep track of everything going on in the digital marketing world. It's a landscape that changes seemingly every single day, with no sign of slowing down. In fact, quite the opposite if figures are to be believed.
After all, social media marketing is one of the biggest money makers for most businesses. If you're looking to get your brand some traction, properly using social media is critical. And it won't even take much time or effort!
Therefore, you'll want to make sure you're on top of the latest social media trends so you can stay ahead of the curve.
Here are some of the top social media trends you'll need to keep track of for 2017!
Divide And Conquer
The first thing you'll need to know about social media marketing is that you have to diversify your brand. It's great if you're on Facebook. But it'll be more helpful if you're all over the web, especially if you have a large demographic. Casting that wider net will increase your chances of reaching your audience directly.
Thus, you'll want to create brand pages on every popular platform and then some. To get ahead in the digital field you'll want to be on the newest social media platforms before or shortly after the masses.
There's no real fool-proof plan of seeing what will succeed and what won't. It'll take a bit of research, a pinch of good old-fashioned intuition, and a lot of metrics. It doesn't need to be a chore, though. All you need to do is keep up with tech news. If you're busy and don't have much time throughout the day, no problem. Just make sure your RSS feed includes stories pertaining to social media trends. All you need to do is pay attention. It's that simple.
And never forget about the benefit of asking the audience. If you've got kids or younger family members, ask them what social platforms they're using and why.
Live Video Is Huge And Growing
Now that your brand has taken over the web, it's time to create some content. Live video has become one of the fastest and easiest ways for brands to reach their audiences since the release of "Facebook Live". Live video has become more of a necessity than other social media trends.
When it gets down to it, audiences are more likely to watch a short video than read a blog, no matter how well-written it is. It's quicker and easier for audiences to digest, and videos tend to be highly shareable. It's time to switch up marketing tactics and take a more video-oriented approach. Trust us, it'll pay off in the end. But don't get intimidated if you don't have any videography skills! It doesn't need to be difficult, and you don't need to spend tons of money on equipment. All you really need is access to your brand's social media page and a webcam/mobile phone.
Use Facebook Live, Twitter, or Periscope to reach audiences like never before. With these platforms, you can directly interact with consumers. Set a time and date and post about it on your social media page asking for questions. This is a quick and efficient way to let people put a face to the brand. And it'll be fun, too! It's far more personal than a press release or email blast.
Get Immersive With Your Marketing
You likely recall hearing about the phenomenon known as Pokemon GO. This simple app generated billions of dollars in revenue and got global recognition. But why was Pokemon GO such a success? After all, it isn't like gamification is a new concept in the marketing world. Quite simply, because it brought the product to the real world and got people invested. Confused? Stick with us.
Pokemon GO and similar apps tend to succeed for one core reason -- people love immersive tech. Currently, the immersive tech world consists primarily of two key components:
Given the popularity of tools such as The HTC Vive or Oculus Rift, VR is the newest of the social media trends. While it can be a bit pricey if your company doesn't have the infrastructure in place, both VR and AR can be great tools. If you're new to the immersive tech world, look into Facebook's 360 videos. And it doesn't even matter if you're a tech-focused company or not.
Immersive tech has become a huge part of the real estate world thanks to virtual tours. Interested buyers can tour every room in a home without ever leaving their couch.
Influencer Marketing Becomes The Norm
You don't need a business degree to know how important word of mouth advertising is. Think about it: you'd be far more likely to buy a product if your friend suggested it as opposed to, say, a commercial. Even in today's digital age, having clout with consumers is often more important than an ad.
This is where influencer marketing comes into play. What's influencer marketing? Quite simply, it's a more advanced form of word of mouth advertising.
The concept is simple enough. A company will pay an influencer to discuss or use a product and tell their audience about it. In theory, since the influencer is someone the consumer trusts, consumers are more likely to buy the product or service.
Instead of pouring money into ads, look at the top influencers in your spheres and reach out. With millions of people on YouTube, all you need is the right person with a large enough audience, and you'll bring in tons of money.
As you can see, 2017 is shaping up to be quite the year for social media marketing. You've already got plenty to focus on, and social media trends suggest that it's only going to get tougher.