Online marketing can take on many different forms. Each one has its own strengths and weaknesses, but almost all of them are crucial for building a strong digital presence. If people don’t know about a website, they aren’t likely to discover it by accident. As a business owner, you need to do everything you can to get your website out there.
One method that is often overlooked is the email distribution list. Email may seem old school if you are focused on the latest social media crazes, but the truth is that email is effective. Email is a cheap and effective form to communicate to potential and existing site visitors. More importantly, it can help create a lasting relationship between your website and these visitors.
This article will explore several tips you can use to build an email distribution list that will increase the number of people who visit and use your website.
Why You Need Email Distribution
Don’t assume that email marketing is dead. While it may seem old school, it is just as useful today as it was twenty years ago! Email marketing is particularly effective at building lasting relationships with site visitors and users. People who want to continue to receive updates and content from you will use email in addition to social media. So an email distribution list can be great for pushing out new information and updates on a consistent basis.
Email marketing is also easy and convenient. It doesn’t take much, if any, money to set up and maintain. There are also many different outlets you can use to encourage others to add their emails to a list. Whether it’s on your website, social media page, or even your business card, you can encourage new people to join the list with a just a few words. Once you have them, you will have a direct line of communication.
Email Distribution List Tips
In order to make the best of an email distribution list, you need to know how to build it. Read on for a few tips on finding, converting, and keeping new emails to add to your future or existing email list.
Create Good Email Content
The first thing to keep in mind is that you actually need something to communicate over email. Email lists serve a wide variety of marketing purposes, but those who fail often don’t pay attention to the quality of the content they are putting out.
Be sure to identify what the purpose of your email list actually is. What do you want to accomplish with it? What kinds of things do you want to communicate? Once you have a basic idea of the purpose, create content that is engaging and to the point. Keep things simple and focused on retaining people.
Update The List Regularly
Things change all the time online. New people come and go. So your email lists can quickly become out of date if you aren’t paying attention. Keep your list up to date on a consistent basis. And keep looking for opportunities to add new addresses whenever possible. Don’t rely on your previous work to get the job done!
Offer And Promote Email Only Incentives
Consumers need an incentive to participate with online or email based communication. To keep your list strong and alive, use it to offer email exclusive information, deals, and promotions. Create an exclusive club for loyal clients, as an email distribution list is a gateway for unique content that will keep people coming back for more.
Once again, consistency is key here. If you don’t keep the incentives fresh and constant, then people may begin to go elsewhere. Have a regular schedule for these promotions to make the best of this strategy.
Encourage Action Through Marketing Materials
To build and expand your list, you need to be direct with your request. People will most often sign up if they are directly asked to do so. You can make this request, otherwise known as a "call-to-action" in a number of places.
The best place to start is with your existing marketing platform. Both online and offline marketing materials are perfect for adding a small little mention of the email list. It doesn’t have to be dominating, but it should be clear and easy to see.
Draw Them In Through The Website
Your website is one of the best places to get people to sign up for your email distribution list. If they are visiting your website in the first place, chances are they are likely willing to take the next step.
The key here is to make signing up as easy as possible for them. Extra complicated steps will turn most people off. If you can add a simple link or form they can use to add their email address, you can take care of the rest.
Use Social Media
Finally, leverage your existing social media presence to get people to sign up. Social media, email-exclusive information, and incentives are a great combination. Since social media is dynamic, you may have to mention the email list several times. Promote your list in social media profiles, mention it regularly in tweets and posts, and incorporate it into your overall content marketing plan.
Get Out There And Start Building
Building your email distribution list doesn’t have to be a challenging process. It does take some hard work and consistent effort, but if you make it a part of your routine, everything else will fall into place!
Be smart and purposeful with your list. Don’t be afraid to take a few risks and try new things, but do them with a particular reason or goal. Most people respond better to email marketing that is consistent and useful.
If you have any questions at all, don't hesitate to get in touch.