Web design can be a rabbit hole of aesthetics, optimization and personal preference. A lot of times, those things result in a better brand asset, but when time and money is tight, it's time to focus on avoiding or fixing the major design pitfalls on your site.
We talked to Shelby Arnett about the major design issues brands should address on their websites to make sure users can understand the problem you solve and can easily find the information they need to make a decision.
We covered:
- Creating a site structure that guides the user through their journey and makes it easy to find information.
- Creating a consistent brand experience across the entire site so that users aren't confused as they move from page to page.
- Making sure your site follows accessibility guidelines.
