{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

All Posts

5 Keys to a Successful Content Marketing Campaign

There’s almost nothing worse than investing double-digit hours of time into a marketing campaign that flops. You strategized, worked hard, got all...

content marketing content creation marketing automation Inbound Marketing

How to Measure the Effectiveness of Content Marketing

If content marketing is a part of your strategy for attracting new leads, you probably have a gut instinct that it’s working. But if you aren’t...

content marketing

Content Marketing 101: 5 Tips to Get Started

89% of high-performing B2B companies say that they are “extremely” or “very” committed to content marketing. Why is content marketing so popular?...

buyers journey content marketing Lead Generation content creation

How to Craft a CTA that Actually Converts Prospects

Marketers tend to geek out on A/B testing. We want to know what’s working well and what might work better, so we test everything from button color...

content marketing Inbound Marketing Lead Generation Website Tips

Preparing for INBOUND 2018: What I wish I knew my first time…

 

HubSpot

5 Things to Know About HubSpot's New Service Hub

Image Source: Now live: Service Hub – Engage, Guide, and Grow Better Customers via YouTube

You may have a beautiful, functional website chock full...

5 Ways Marketing Automation Can Help You Increase Website Conversion

One thing that’s become clear in today’s startup world is that automation is key when it comes to growing any business. In the past few years...

Inbound Marketing marketing automation

Marketing Ideas in 2018

It’s important to ensure you’re staying on top of marketing trends for the professional services industry in order to maintain a competitive edge...

Digital Marketing

Content For Conversion: How To Move Customers Down The Sales Funnel By Choosing the Right Content Type

The days where all you needed to do to get a sale was to put out a few advertisements and then sit back and watch the money roll in are gone. In...

Inbound Marketing

6 Content Marketing Trends That Will Dominate 2018

As digital marketing spending continues to grow, with the average business now allocating $75,000 a year, we're seeing changes in content...

content marketing

How HubSpot's Sales Enablement Tools Are Helping Us Land More Opportunities

Since becoming a HubSpot partner in early 2016 I had no idea it would completely change may perspectives, not only in sales and marketing but on...

Inbound Sales

Stop Cold Calling and Just Add Value

Do you hate cold calls? I can't tell which one I dislike more...receiving cold calls or making them.

Well, good thing those days are over...at...

Inbound Sales

Content Marketing vs Inbound Marketing: What’s the Difference?

It’s a safe bet that any sort of strategy that requires using the internet, is going to have a lot of moving pieces and parts. Because, well, the...

Inbound Marketing Outbound Marketing Digital Marketing

2018: Set SMART Goals with These 4 Digital Marketing Solutions

How many goals have you heard that sound something like this,

“This year I will make more money” or

“My goal is to be a better friend”

How about...

Digital Marketing

3 Expert Steps to Solidifying Your Inbound Methodology

 

Whether you’ve hopped on the inbound methodology train, are waiting at the station, or missed it all together, this post is for you.

If you’re...

5 Tips for High Quality Content Creation

The business owners and entrepreneurs of the world are the kinds of people that helped coin the phrase “wearing multiple hats.”

They dream big to...

content creation Inbound Marketing

Set Yourself Apart With Excellent Customer Service Like This

In a recent survey compiled by Zendesk, over 1,000 individuals were asked about their experiences with the customer service of a mid-sized...

customer service

Increase Conversions With These 4 Web Design Principles

What you need is for people to find your website, stay on your website, and convert on your website.

Great. So how do we make that happen when...

Website Tips

3 Reasons Your Digital Marketing Process Isn’t Producing Like You Thought it Would

The time you spending learning and executing your digital marketing process is just as important as the resources you spend on your marketing...

Digital Marketing

5 Signs SEO Outsourcing is Right for Your Business

Ultimately, it is your responsibility to take control of your SEO efforts. 

Keep in mind that while it may be your responsibility to take charge...

SEO

Should You Hire a Lead Generation Agency?

Deciding what to keep in-house and what to outsource (if anything) is a task that often gets backburner-ed by even the best of new businesses....

Generating More Leads

How Inbound Marketing Works and What You Need to do to Reap the Benefits

“Tell a story. Make it true. Make it compelling. And make it relevant.”

― Rand Fishkin, Founder of Moz

In its simplest form, this is the heart...

How Long You’ll Need to Wait to See Inbound Marketing Results, Really.

Investing your time, energy, and resources is no small ask for your business. So naturally, with anything you invest in, you want to know, “How...

Digital Advertising

Uncovering the Connection Between a Strong Social Media Campaign and Success

Take a look at your business, and what do you see that’s helping you survive and flourish?

Sales, Establishing Yourself, & Being Found.

Take a...

Social Media

7 Digital Marketing Trends You Should Be Following

Trends and the authentic evolution of marketing go hand in hand. When you hear the word “trends”, don’t think of a craze that is here now and will...

Inbound Marketing

Weighing the Benefits of SEO Digital Marketing? Here’s What You Need to Know.

Deciding what matters and what doesn’t is one of the most important tasks you have in your business. Fast paced web trends and social media...
SEO

Inbound Marketing: 7 Strategies to Increase Inbound Leads

Struggling to attract clients for your business? Do you want to create a massive influx of qualified buyers to your website using inbound leads?

Generating More Leads Grow My Business

Social Media Trends to Watch for in 2017

Let's face it: it's tough to keep track of everything going on in the digital marketing world. It's a landscape that changes seemingly every...

Social Media

Understanding SEO Digital Marketing Strategies

SEO digital marketing is an essential tool for driving customers to your business.

A sound marketing strategy will ensure you stay ahead of your...

SEO

Perfecting Your Website User Experience

It's easy to fall into the trap of thinking that your website is all about you. After all, it's your website, being used to promote your business...

Website Tips

3 Steps To Clarify Your Brand Message

Clearly communicating your brand message can have huge impact on your business. It can be the difference between attracting a client or confusing...

Website Tips Digital Marketing

5 Metrics Every Website Owner Should Track

Almost every business in this day and age has a website. In fact some of those websites are pretty amazing works of art, fancy, shinny,...

Website Tips

Does Your Website Generate Leads or Is It A High-Tech Business Card?

As recent as 5 years ago, websites were just an electronic version of your business brochure and a digital business card. Everyone had to have...

Inbound Marketing Grow My Business Generating More Leads

5 Search Engine Optimization Tips To Help Your Business

As we talked about last week, 5 SEO Tactics You Should Avoid Today, I figured it was worth following up with tips that can HELP you in the SEO...

Digital Marketing Website Tips SEO

A Handful Of The Best Marketing Tools For Your Business

I’ve been getting the question about what digital marketing tools we use at Lone Fir to help clients get their online marketing work done.

The...

Inbound Marketing Digital Marketing

Helpful Tips for Getting Your Local Business Ranked on Google

If you’re a local business and primarily do business in your local geographical area as opposed to functioning nationwide, then being found in...

SEO Generating More Leads Grow My Business

How Can Inbound Marketing Help Your Business?

Let's talk about inbound marketing and how it compares to other terms you might be a bit more familiar with like content marketing and digital...

Inbound Marketing Grow My Business

3 Ways How To Generate More Leads From Your Website

In this day and age, a website is an essential business tool. Most consider a website a "must have" once the've decided to start a business, but...

Generating More Leads Website Tips

Content Marketing Works — Here’s How to Prove It to Your Management Team

If you’ve observed the success that other marketing teams like yours are seeing with content marketing, you’re probably itching to try it for your...

content marketing Inbound Marketing content creation

Increase Your Landing Page Conversions with This Formula

While tweaks like color changes and button size can boost your landing page’s conversion rate, sometimes you need more than an incremental...

Generating More Leads content creation Inbound Sales content marketing

How Content Marketing Generates Quality Leads for Your Sales Team

Your sales team is skilled at nurturing leads and closing them — that’s what salespeople do. They know how to read people, how to dig into...

buyers journey content marketing Inbound Sales Inbound Marketing

The Marketing Funnel Only Tells Part of the Business Growth Story — We Need a New Model

The Funnel Illustrates Only a Fraction of Growth — We Need a New Model

Business growth takes more than marketing. You absolutely need marketing to...

HubSpot Grow My Business Inbound Marketing

Why Content Is Key to Your Digital Marketing Strategy

Creating regular content that answers customers’ questions, challenges their knowledge, and solves their needs is tremendously important to a...

content marketing sales SEO content creation

Why Are Webinars an Ideal Tool for Lead Generation?

Since the early 2000s, webinars have become downright commonplace in the business world. They’re a convenient way to share information with a lot...

The Case for Inbound Marketing: Why is It Good For Your Business?

If you’ve been in business for longer than a couple of weeks, you’ve probably heard the term “inbound marketing.” And you might have heard that...

Inbound Marketing

5 Client Engagement Strategies to Look Forward to in 2018

At its most basic level customer engagement can be defined as any time a customer communicates with a brand. Going by that definition customer...

Lead Flows: Less "pop-ups" more value

Let's be transparent for a moment.

If we were to ask a room of 500 individuals to demonstrate their love for an "exit intent" pop-up with raising...

content marketing HubSpot

Live Chat: Is It The Right Way To Increase Website Conversion?

It wasn’t that long ago that we used to view customer service as a reactive tool. The only time a customer would ever speak to a real human being...

chatbots Website Tips

Using An Audio Analogy To Breakdown the Marketing Funnel

Do you ever wonder how marketing tactics fit together and why some work and others don't?

People are always tell us, "yeah, I've tried that and...

Digital Marketing

HubSpot Email Template Hack

Have you ever wanted your emails to come with a more personal touch? Want to drop the "html" email look and just have it look like its a normal...

HubSpot

Which 3 Digital Marketing Tactics Are on the Rise?

Real life moment: watching in the winter Olympics, when….DUN DUN DUN….commercial break!

Digital Marketing

4 Inbound Marketing Tools You Need to Know About

I recently read an article that talked about how sleep is the new status symbol among CEOs. Many power charged conversations that revolved around...

Inbound Marketing

How to Revolutionize Your Marketing Strategy, Right Now.

We are almost one-twelfth of the way through the new year. That may sound like a lot, or it may sound like a little. But the truth is 2018 is on...

Digital Marketing

How Marketing Chatbots Will Change the Future of Marketing As We Know It

Have you ever been stuck in the “follow up” phone tag black hole?

Or the sporadic, one-off FAQ emails from prospects that are impossible to pin...

Digital Marketing chatbots

Effective, Customer Approved, Sales Prospecting.

Sales prospecting can be a tricky subject.

It seems that “sales” has become somewhat of a loaded word.

Upon hearing it, some will get nervous and...

sales prospecting Lead Generation

What Advantages Can You Expect From a Content Marketing Specialist?

 

Business owners and entrepreneurs are some of the most hardworking, independent, get-it-done people that you will ever meet. As dedicated...

Infographic: Helping You Determine Your Digital Marketing Budget + 3 Strategies to Incorporate Today

Determining your digital marketing budget is no small task, regardless of the size of your budget. We created this infographic to give you quick...

Digital Marketing

Generate Top Notch Business Leads Like This

Enter down this brief path of imagination with me; let's say you have business that has created a protein shake formula. You’re new and eager to...

Generating More Leads

Social Media Marketing for Dummies

You’ve seen thousands of pieces of content telling you what social media marketing can do for your business and why social media marketing is so...

Social Media

3 Reliable Ways to Get Targeted Lead Generation

Ask any business owner who their ideal customer is and they might say something like, “women, age 25-35...” While this may be true, one of the...

Generating More Leads

The Do’s and Don’ts for Attracting New Customers for Your Business

We’ve said it before and we’ll say it again: The buyer-seller relationship has completely flipped upside down.

Your future customers expect to be...

Generating More Leads Grow My Business

Keep Your Website Fully Charged With These 5 Web Development and Design Trends

 

It is said that you can’t judge a book by it’s cover. But what about your website?

When asked about the elements that make a website trustworthy...

Website Tips Digital Marketing

Want an Inbound Marketing Campaign That Will Work For You?

In your mind’s eye, imagine a boat.

Now, picture that this boat has a leak. Visualize the water steadily rising. You are in the boat focusing on...

Inbound Marketing

Understanding Hubspot: 3 Questions You Already Know To Ask— So Here Are the Answers

You are smart, informed, and have the wealth of knowledge available at your fingertips. So when it’s time to buy, you get to browsing.

What does...

Inbound Marketing HubSpot

How to Build Your Email Distribution List

Online marketing can take on many different forms. Each one has its own strengths and weaknesses, but almost all of them are crucial for building...

Generating More Leads Grow My Business

Which PPC Solutions are Right for You?

Make PPC (pay-per-click) advertising part of your marketing strategy. It's nimble and cost-effective. Cost of entry is low and returns can be...

Digital Advertising PPC

Which Digital Marketing Services Are Right For You?

 

 

 

 

 

Do you think your business is in the need of digital marketing services but you just don't know where to begin?

Digital Marketing

How Can Business Marketing Automation help You?

Marketing Automation is more than a buzz word, it’s a vital part of modern marketing.  Essentially it is a ‘force multiplier’ allowing a marketer...

Digital Marketing Inbound Marketing Grow My Business

When Do I Need A New Website?

Sometimes it's hard to know when you need to replace something that you’ve had for a long time. When is it considered outdated? Truthfully, it...

Website Tips

5 Ways to Know If Your Inbound Marketing Is Working

Sometimes it's hard to tell if your inbound marketing efforts are working, it should be obvious the longer you’re at it, but in the beginning the...

Inbound Marketing Generating More Leads

Ways To Improve Your Website’s User Experience - Part 2

As we talked about in Part 1 of Ways To Improve Your Website’s User Experience, it is more important than ever to make sure that your website...

Digital Marketing Website Tips

5 SEO Tactics You Should Avoid Today

Recently, I’ve been getting several questions about business’ search engine optimization or SEO.  I thought I’d take a minute to break down some...

Digital Marketing Website Tips SEO

How To Use a Blog To Generate Leads For Your Business

Blogs have become an essential part of our everyday lives on the web, a necessary aspect of the online culture. Practically everyone reads some...

Generating More Leads Inbound Marketing

5 Ways to Keep Visitors on Your Website

A questions I often get is, why isn’t anyone sticking around to read my website? Or...I’m getting some traffic, but no one seems to be...

Website Tips Inbound Marketing

How Do I Reach The Most People On Social Media?

Social media is a great tool to reach your past, present and future customers. It allows you to be creative with content, images, and videos...

Social Media Generating More Leads

The 5 Common Website Mistakes Losing You Leads

Websites are one of the first interactions people have with companies, so a lot rides on them. If they are so important, why are most websites not...

Website Tips

Inbound Methodology: How to Crush Your Inbound Marketing Plan

Digital marketing is a $135 billion industry in the U.S. by itself.

Inbound Sales Inbound Marketing Digital Marketing Grow My Business

Building An Email List Still Matters...But Don't Stop There

Please excuse this quick stroll down memory lane:

email marketing software marketing automation sales

5 Steps to Craft an Email Series that Moves Prospects Through the Buyer's Journey

Not every prospect will be ready to buy from you when they first encounter your company. (Actually, MOST won’t be immediately ready.) It’s likely...

marketing automation email marketing Inbound Sales prospecting buyers journey

HubSpot Partner Day 2018

This year we got the opportunity to present at HubSpot's Partner Day, it's always a treat to be around like minded individuals and learn from...

HubSpot building an agency

Inbound Marketing Results: Is It a Sprint or a Marathon?

You’ve been using more traditional marketing methods for awhile now and the results aren’t exactly blowing you away. The business’s growth isn’t...

Inbound Sales Outbound Marketing Digital Marketing

Email send times...Why not send when people will open?

Oh great, another blog post telling you the best time to send an email to your audience. We've all read articles on the web about "the best" times...

What Does It Mean To Be A HubSpot Certified Gold Agency Partner?

Back in June of 2018, Lone Fir Creative became a HubSpot Certified Gold Agency Partner. We first became an Agency Partner back in 2016 and have...

Measuring ROI of your Digital Marketing

The world of digital marketing is constantly changing. And when you’re using tactics like Search Engine Optimization (SEO) and social media to...

Marketing Automation Software: A Useful Comparison

The world of commerce is and always has been subject to seismic technological change. This was true when mechanization reshaped manufacturing and...

HubSpot software

Improve your Content Marketing Strategy in 2018

Content marketing is all around us, through intriguing social media posts, educational articles, or entertaining ads. We are all trying to grab...

content marketing

How to Attract Customers to Your Business, Gracefully.

 

A business is only as successful as the company it attracts. Even if you have areas like customer service, website design, and product...

Digital Marketing Generating More Leads

4 No Hassle Ways to Increase Website Traffic

During a 2017 survey conducted across the United States, 40 percent of internet users stated that they purchased items online several times per...

Website Tips content creation

Inbound Marketing Works...but what else are you doing?

What do you mean, “what else am I doing?”

Inbound Marketing chatbots Facebook Ads

How Do You Build A Remote Team?

Even the title of this post probably causes anxiety for some people. Over the years remote teams have gained more and more recognition as a “way...

building an agency

3 Click Through Rate Hacks for Bigger Returns on Your Marketing Budget

When it comes to getting customers to your website, you want to make that door is swung wide open. It’s easy to get preoccupied with refining...

Digital Marketing

Inbound Marketing vs Outbound Marketing: What Will Work Best for Your Business

There are a few faces that you may have already given to inbound and outbound marketing efforts.

First, we have the business savvy CEO. Eloquent,...

Inbound Marketing

5 Digital Marketing Tactics That Can Change Your Business

No brick and mortar shop in the world has the potential to generate as much sidewalk traffic as your website. There are literally billions of...

4 Ways You Can Actually Start Growing Your Inbound Leads and Sales

Who would you rather get on the phone with to sell your product:

Someone who you’re catching during dinner, hoping that they’ll give you just a...

5 Simple SEO Solutions That Work

Think of search engine optimization or "SEO" as the vitamins and nutrients your business needs to grow healthy and strong. 

It always seems...

SEO

What we learned from the Pros at INBOUND17

We had some expectations for our first trip to INBOUND 2017 plenty of people, other inbound agencies like us, entertaining keynotes and a sizeable...

INBOUND 2017 Inbound Marketing Social Media

Uncomplicating How PPC Works with Google Adwords

Generations to come will learn in a history lesson that at one point, like-minded people could only gather at conferences, events, and in person...

PPC Digital Advertising

SEO Checklist: 8 Imperative SEO Rules to Follow

Checklists just might be the greatest things since sliced bread. They’re calculated, informative, and straight to the point. With something that...

SEO

5 Hacks to Bring More Traffic to Your Website

Do you remember the days of Mapquest? Printing out paper with step by step directions taking you from point A to point B.

Brand Strategy and You: The Basics and Why It All Matters

Your brand strategy needs to be your tomato stake. If you’ve ever had a garden, perhaps this metaphor already makes a little sense. If not-- stick...

branding

Working Smart: Use Online Content Writing to Boost SEO

“Nobody likes to be sold, but everybody loves to buy.”

SO WHAT CAN WE DO?

Content is what you have as a seller to create a warm...

SEO writing content creation

Why A Good Inbound Marketing Plan Is Important

We may be seeing up to 5,000 advertisements every single day, but we've never been more in control of filtering them out. If you're a business...

Generating More Leads Grow My Business

Generate More Organic Traffic with Your SEO Efforts

Becoming the number one slot in search engines in no easy task. You are constantly competing with millions of competitors for the few front page...

SEO

Inbound Marketing - PPC vs Organic Growth

Over the years, it’s fair to say that marketing has changed dramatically. With the advancements we have seen in technology and the internet,...

Digital Advertising PPC

Why Are People Leaving My Website?

 

There are a number of ways you can drive traffic to your website these days, and using such techniques are very important, because if people...

Website Tips

How to Track and Land Leads Online

Is your marketing working? If you're still relying on cold calling, it's time to move on. Landing leads is about going where your customers are-...

Website Tips Inbound Marketing

Generate New Leads with Cold Emails

Do you still use unsolicited cold emails as part of your marketing campaign? If so, I’d imagine you are seeing low open and click-through rates....

Generating More Leads

What Does Above The Fold Mean? And Why Is It Important?

If we go back to the early days of publishing, we get the term “above the fold” as a term used for content that appeared on the top half of the...

Website Tips

Ways To Improve Your Website’s User Experience - Part 1

Today it is more important than ever to make sure that your website creates the best user experience possible. If you are wondering why,...

Digital Marketing Website Tips

Marketing Trends For 2017 To Watch Out For

It is the beginning of a new year, and often times we look back over the last twelve months and see what we want to improve on for the coming...

Digital Marketing Website Tips

Using Email to Find More Quality Leads

One of the most challenging things in business is finding new customers. There are hundreds of marketing tactics that companies use to attract...

Generating More Leads Inbound Marketing

Breaking Through The Noise With Buyer Personas?

With business today, you have to break through a massive amount of noise to be heard. Some experts estimate that we’re exposed to as many as...

Inbound Marketing Generating More Leads

Using Social Media to Generate Leads

I know what you’re saying to yourself...when is the last time someone purchased something because they saw a filtered picture on Instagram or...

Social Media Generating More Leads

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