Are you up to speed on the latest digital marketing trends?
Do you know what's happening with inbound marketing in 2019?
If you're trying to get ahead of your competition online, it's crucial that you stay up-to-date on the latest digital marketing trends.
Using inbound marketing techniques is one of the best ways to market your business online. It allows you to draw customers into your business by putting out great content and providing value.
Below we'll give you an overview of the top inbound marketing trends of 2019 so that you'll be sure to stay ahead of the curve.
1. AI Will Help Personalize Customer Experiences
One of the biggest inbound marketing trends that you should watch for in 2019 is the use of artificial intelligence (AI) to bring more personalization to customers online.
While personalization already plays a role in successful email campaigns it can also help to influence the way content is used online as well. With increased personalization and AI, you'll know more about each customer.
You'll always be able to send them the right content at the right time using email campaigns and other methods.
Personalizing a customer experience with content that is just right for them or that ties into their place in the sales funnel can be very effective in getting more sales and creating loyalty.
2. Chatbots Will Become the First Point of Contact
As part of the use of AI to improve personalization, chatbots will also rise in popularity in 2019 and will be a great help for connecting with customers.
Chatbots aren't widely accepted or used yet. Luckily, people will become more familiar with them over the course of the year as more businesses start using them on their websites.
Chatbots have a lot of uses and can have a big effect on customer satisfaction, serving as the first line of customer service for your business.
Chatbots can help lead customers down the sales funnel. They can show them how they can make a purchase and even suggest products if necessary. They'll also be able to answer customer questions and provide support in an automated way.
3. Influencers Will Help Businesses Build Their Brand
Another trend to expect in 2019 is that more and more businesses will realize the importance of influencer marketing and will start working with influencers for their promotional needs.
Youtube celebrities, Instagram stars, and other online influencers are all possibilities for partnerships.
They can help a business to promote products in a down-to-earth and personable way. Brands will be able to work with influencers to promote content, build brand awareness, and connect with customers.
4. Video Marketing Will Become More Popular
While video marketing has already grown a lot over the years, more businesses than ever before will start using video to connect with customers, educate them, and promote products and services.
These days, video content is the preferred type of content for many people online and that doesn't seem to be changing anytime soon.
In addition to traditional videos on sites such as Youtube, new types of videos will become more popular in 2019 as well. 360 video, VR videos, and particularly live streaming video will all grow and be a big help for promoting businesses in 2019.
5. More Optimization For Position Zero
Recently, Google has started showing featured snippets on search engine results pages.
This section is known as position zero and shows a snippet of content that helps to answer a customer's questions without ever needing to click onto a webpage. The information shows searchers a preview of what they can expect before clicking through to the website.
Having this top position in search results is coveted by marketers as obtaining these positions can have a great effect on traffic. In 2019, you can expect that more optimization strategies will be developed and implemented to obtain this spot.
6. Voice Search Is On the Rise
Partly due to the rise of smart personal assistants such as Alexa and Siri, people are becoming more and more accustomed to making searches using only their voice. Smart businesses will learn to capitalize on this in various ways over the course of the year.
Marketers will need to optimize their content for the way people search with their voice and focusing on the intent of searchers. This may include adding more phrases that are conversational, for example.
It will also include expecting that customers will ask for results int he form of questions.
7. Content Will Become More Interactive
Another trend to watch for in 2019 is the bigger focus that businesses will have on creating interactive content. Web pages and content that contain interactive features will become more popular. Content will move beyond just basic blog posts and infographics.
Interactive content could include many things such as a graphic of a company timeline that users can manipulate, interactive graphs, maps, or VR content.
Interactive content can be a great help in engaging consumers so expect to see more of this type of content in 2019.
8. Businesses Will Become More Authentic Online
While many businesses in the past have written content that is stiff and impersonal or that contained too much "marketing speak", 2019 will see content becoming more personable, engaging, and conversational.
These days, customers want to connect with a brand in a different way. Consumers are smarter than ever and can see through content that is only meant to make a sale.
As a result, content that is meant to educate customers, provide value, and that is more conversational will become the norm.
9. Social Media Preferences Will Change
Believe it or not, Facebook may be on the decline as many more social media sites and apps are gaining in popularity. The younger generation especially is starting to turn to platforms other than Facebook for their biggest social media needs. It's also important to note that Facebook also has an older audience these days than they used to.
Additionally, due to changes in public image and recent data breaches, not everyone is as fond of the platform as they once were.
Because social media plays an integral part in inbound marketing, it's important to think about these social media changes. Make sure to consider the demographics of different social platforms when deciding where to post your content.
10. Inbound Marketers Will Focus On Mobile
More people are accessing websites on mobile devices than ever before and marketers will have to understand this if they want to succeed in the digital space.
While the optimization of content and websites for mobile devices has already been happening gradually, in 2019 there will be an even bigger rush of businesses changing and optimizing their content to work perfectly on mobile devices.
Websites will become more responsive, will load faster, and will be easy to navigate on smaller devices. Additionally, videos will be lightweight and apps will be easier to use than ever before.
Staying Competitive By Using These Inbound Marketing Trends
Successful inbound marketing takes a lot of time and effort.
By keeping up on these inbound marketing trends in 2019 you'll be able to continue to get new customers and effectively build your presence online. Make sure you do what you can to implement some of the trends and techniques listed above on your own website.
Are you ready to create an amazing inbound marketing plan? Click here to learn everything you need to know about the inbound methodology.